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The message gets through when it’s relevant – whether online, wireless or over the air

Virtually All R adio L istening I s D one I n R eal Time. The message gets through when it’s relevant – whether online, wireless or over the air. “The Right Place at the Right Time” – A Real Benefit for Advertisers.

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The message gets through when it’s relevant – whether online, wireless or over the air

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  1. Virtually All Radio Listening Is Done In Real Time The message gets through when it’s relevant – whether online, wireless or over the air

  2. “The Right Place at the Right Time” – A Real Benefit for Advertisers • 90%of purchasing decisions are made the day of the purchase, 70% just prior to the purchase • 82% of all shopping trips are unplanned shopping – no one knows what’s for dinner until they’re on the way home • 72%of drivers frequently or sometimes shop on their way home from work • 95% of working peoplelisten to the radio during the day and/or in their cars on the way home each week • More people are likely to be exposed to radio prior to shopping than to any other medium • Radio is the highest ranking out-of-home medium Radio gets your message across when the timing is right – just before people decide what to buy or where to shop. Source: Nielsen Video Consumer Mapping Study, Council for Research Excellence, with Ball State U. June 2010. Arbitron In Car Study October 2009;.; Domino’s Pizza Consumer Study 2006; Source: The Nielsen Company e: http://blog.nielsen.com/nielsenwire Jan 2011; RADAR 110, Sept 2011; Arbitron /Edison “The Road Ahead” Oct 2011; “Radio in the context of daily life” – MBI August 2011, Adults 18-49

  3. Radio is the Most Used Medium Closest to the Point of Purchase Note: TV includes time-shifted viewing; Internet includes via PC, mobile & tablet; Newspaper and Magazine includes digital readership. Source: 2012 USA TouchPoints

  4. More of Total Radio Usage is Done Out of Home Versus Any Other Major Media % of overall usage done outside of home, by location Source: 2012 USA TouchPoints Note: TV includes time-shifted viewing; Internet includes via PC, mobile & tablet; Newspaper and Magazine includes digital readership.

  5. Most Traffic and Congestion Are Later in the Day – When We “Stop and Shop “ Phoenix traffic patterns show that, day after day, 5-6PM is the most congested, most auto intense time of day. INRIX®, 3rd Annual INRIX National Traffic Scorecard issued March 2011 for the Phoenix Metro. The 150-page free report is available at http://inrix.com/scorecard/.

  6. Most Traffic and Congestion Are Later in the Day – When We “Stop and Shop “ San Francisco traffic patterns show that, day after day, 5-6PM is the most congested, most auto intense time of day. INRIX®, 3rd Annual INRIX National Traffic Scorecard issued March 2011 for the San Francisco-Oakland-Fremont Metro. The 150-page free report is available at http://inrix.com/scorecard/.

  7. Most Traffic and Congestion Are Later in the Day – When We “Stop and Shop “ Sacramento traffic patterns show that, day after day, 5-6PM is the most congested, most auto intense time of day. INRIX®, 3rd Annual INRIX National Traffic Scorecard issued March 2011 for the Sacramento-Arden-Arcade-Roseville CA Metro. The 150-page free report is available at http://inrix.com/scorecard/.

  8. Most Traffic and Congestion Are Later in the Day – When We “Stop and Shop “ San Diego traffic patterns show that, day after day, 5-6PM is the most congested, most auto intense time of day. INRIX®, 3rd Annual INRIX National Traffic Scorecard issued March 2011 for the San Diego-Carlsbad-San Marcos CA Metro. The 150-page free report is available at http://inrix.com/scorecard/.

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