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2003/4 BUSINESS PLAN & BUDGET PRESENTATION

2003/4 BUSINESS PLAN & BUDGET PRESENTATION. Presentation: Parliament 20 May 2003 Presented by CFO, Johan van der Walt. Strives to contribute to …. Sustainable GDP growth. Sustainable job creation. Redistribution and transformation. Increased length of stay. Increases in tourist volume.

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2003/4 BUSINESS PLAN & BUDGET PRESENTATION

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  1. 2003/4 BUSINESS PLAN & BUDGET PRESENTATION Presentation: Parliament 20 May 2003 Presented by CFO, Johan van der Walt

  2. Strives to contribute to … Sustainable GDP growth Sustainable job creation Redistribution and transformation Increased length of stay Increases in tourist volume Increases in tourist spend … through delivering sustained ... Improved geographic spread Improved seasonality patterns Understand the market Choose the attractive segments Market the Destination … by acting in a focused way to … Facilitate the removal of obstacles Facilitate the product platform Monitor and learn from tourist experience Promote transformation

  3. Achievements 2002/3 2002/3 Budgeted expenses: R 310,9 million “Getting the basic right” • SA achieved over 6,429 million tourists during 2002 (> 600 000 vs 2001; highest growth internationally) • Developed and launched Tourism Growth Strategy (focus marketing activities & spend on specific segments where returns for SA will be maximised; seasonality addressed campaigns USA, Africa, UK & India, restructured operations (offices, staff) • Innovative deals (CNN, Cricket World Cup, IIFA Awards, etc.) • Developed tourism brand for South Africa with IMC • Achieved a clean an unaudited finance report, a first in 5 years Note: Source:

  4. Objectives 2003/4 “Fast track transformation” • Fast track transformation & empowerment • Get more funding (Government & Private Sector) (Japan & China) • Maintain growth in tourism arrivals • Continue refining & rolling out Tourism Growth Strategy (additional research, increasing focussing marketing activities & spend on specific segments where returns for SA will be maximised; seasonality addressed campaigns, second-tier succession planning (Country Managers) • Innovative deals (Thompsons, SAA, Virgin) • Establish tourism brand for South Africa • Balanced Scorecard & ISO 9001 Note: Source:

  5. Zero-based Business unit/Country Bus Plan & Budget The 5 key inputs & outputs … Future Calendar Previous Budget & Bus Plan Latest market intelligence Vision & overall strategy Parameters Flexibility (pro-active & reactive) Value-for money & ROI Applicable marketing activities for Growth & Defend segments in identified markets Linked to Performance Management system Practical (actions, HR & funding)

  6. 2003/4 Budget Total Revenue: R 416,9 million • 71% from DEAT (Government) (R 296,4 million) • 11% from voluntary TOMSA levies (Private sector) (R 44 million) • 5% from Business Trust (R 20 million) • 13% generated by SA Tourism (R 56.,5 million) (deal-driven campaigns, exhibition space, brochures, etc.) Note: Source:

  7. 2003/4 Budget Direct overseas marketing expenses: R 254,6 million • Represents 61% of total budget • Europe: R 146,2 million • Americas: R 53,9 million • Asia: R 42,9 million • Africa: R 11,6 million Note: Source:

  8. 2003/4 Budget Indirect overseas marketing expenses: R 73,8 million • Represents 18% of total budget • Central Marketing: R 45,5 million • Strategic Relations: R 9,3 million • E-Marketing/Business: R 6,1 million • PR & Comms: R 12,9 million Note: Source:

  9. 2003/4 Budget Research: R 29,0 million • Represents 7% of total budget • Segmentation research in France, China and Japan • Departure surveys • Cluster research • Various smaller research projects Note: Source:

  10. 2003/4 Budget Domestic Marketing: R 4,75 million • Represents 1% of total budget • Facilitation • Support provincial budgets Note: Source:

  11. 2003/4 Budget HR & Performance Bonuses: R 12,9 million • Represents 3% of total budget • Includes recruitment, training, Balanced Scorecard implementation & performance bonuses, etc. Note: Source:

  12. 2003/4 Budget Finance & admin, CAPEX, Office of CEO: R 42,4 million • Represents 10% of total budget • Includes Grading Council assistance Note: Source:

  13. 2003/4 Budget THANK YOU! QUESTIONS? Note: Source:

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