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GraduateCareersScotland

GraduateCareersScotland.com. GradauteCareersScotland.com. Content migration & revision. Content reorganised and rewritten keeping graduates and students’ needs in focus Content rewritten by the Services to Graduates group (Chaired by Alan Robertson). Agcasscotland.org.uk.

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GraduateCareersScotland

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  1. GraduateCareersScotland.com

  2. GradauteCareersScotland.com Content migration & revision • Content reorganised and rewritten keeping graduates and students’ needs in focus • Content rewritten by the Services to Graduates group (Chaired by Alan Robertson) Agcasscotland.org.uk graduatecareersscotland.com

  3. GradauteCareersScotland.com • Redesign • Wider layout to match contemporary screen resolutions • Banner space that can hold multiple images, text and links • Banner space can be used to promote various events or services • Visual clues Word files Pdf files Links that open in new windowEmail links

  4. Content Editor plugin • Improved visual editing features • Paste from Word • Full screen editing

  5. Google Analytics Google analytics – a tool to measures and analyse website usage and user behaviour • Seamless integration with GCS website • Monitor popularity of events and pages by measuring visits • Demographics and Usage trends for future marketing strategies

  6. Google Analytics Visitors Overview / Traffic sources Demographics • Unique vs Returning Visitors • Visitor flow and duration • Pages / Visits by Countries / Cities • User technology analytics such as Mobile devices, Screen resolutions, operating system etc. Visitor Flow

  7. Events • Specific to Students and Graduates • Events can be posted in advance but can be set to appear later • Data security is maintained by specifying a working group or service as an event owner

  8. Future developments Establish social media presence Search engine optimisation GCS shared vacancy site for Graduate Vacancies www.graduatecareersscotland.com

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