Full Site Report

1. Full Site Report • www.dizzyheights.com • Demo campaign • Created: 28/11/2013

2. Key Performance Metrics

3. Key Performance Metrics

4. Priority Actions • Page Load Time • Missing or Short Meta Data • Performance Monitoring • Duplicate Meta Data • Long Meta Data • Pages With Low Text Counts • Link Building • Link Disavowing • Dead Links - 4XX (Client Error) • 302 (Temporary Redirect) • Referring Domain Analysis • Result vs Target • Pages Indexed in Bing • Lost Links • Indexed in Google Local? • Indexed in Yahoo Local? • Indexed in Bing Local? • Marketplace Potential • Competitive Site Audit • Missing Image Alt Tags • Pages Indexed in Google • 301 (Permanent Redirect)

5. Assigned to: Mark • We test your home page speed and compare it to your competitors. Having a fast loading website is essential to satisfy users and it is also something search engines take into account when ranking sites. • Your home page download speed is 1,507ms (average last 7 days). Your home page download speed is 2 times slower than your best competitor and 1 times slower than the average.

6. Assigned to: Unassigned • Your Robots.txt file tells the search engines which pages to access and index on your website and which pages to ignore. It is not essential to add to your website; but it is worth checking that it is properly constructed so that it is not inadvertently telling search engines to ignore important content. • We've found a robots.txt file. • Assigned to: Dennis • A HTML sitemap is a page of your website that outlines the complete structure of your site and that links to all the important pages on your site. It is useful for both search engines and users. • We've found your HTML sitemap. • Assigned to: Dennis • XML sitemaps tell search engine crawlers about the structure of your site and they are very useful in getting all your important content properly indexed. • We've found an XML sitemap.

7. Assigned to: Mark • Short well structured URLs employing relevant keywords are liked by both search engines and users as they convey the meaning of the page and overall site structure. • 0 of 48 pages (0%) have non-search engine friendly URLs. • Assigned to: Dennis • A '404 Page Not Found' page is an error page that is presented when a user or search engine clicks through to a page that does not exist. Create a custom 404 page with a helpful message, a search box and a sitemap will help them get back on track and find the information they were looking for. • This is good - you've got yourself a nice friendly 404 page message. • Assigned to: Mark • Check whether www and non-www resolve. • We found some canonical URLs.

8. Assigned to: Mark • This connects with the Google Webmaster Tools API to pull in keywords and HTML crawl errors. • Please click on 'Configure Webmaster Tools' to configure Google Webmaster Tools integration. We'll then pull data into our system from Google Webmaster Tools to cross-check our results. • Assigned to: mattjotoole • 4XX error codes returned by your web server indicate that there has been a problem serving a user's or search engines' request for a page. These errors are worth reviewing by your webmaster to see whether your website contains dead internal links or has technical issues that need addressing. • Your website seems to have a relatively high percentage of 4XX errors - 1 pages are unreachable (representing 2.08% of your website's pages). • Assigned to: Unassigned • 5XX error codes are generally returned by your web server when something happens on the web server that prevents a user's or search engines' request being completed. • Your website seems to have a lower (better) than normal percentage of 5XX errors compared to the average for sites of your size. 0 pages (0% of your website's pages) are unreachable.

9. Assigned to: Mark • Temporary 302 redirects are used by webmasters to redirect users and search engines from one URL to another temporarily. For SEO it is generally better to use 301 permanent redirects. • We've found 23 temporary 302 redirects on your site. This is probably fine for the short term; but do use 301 permanent redirects where possible to flow link juice throughout your site. • Assigned to: Mark • Permanent 301 redirects are used by webmasters to redirect users and search engines from one URL to another. These links pass link juice and are a good thing to use when you are redesigning your website and changing URL structure and content. • We've found 12 permanent 301 redirects on your site (25% of your website's pages).

10. Our software spider crawls and indexes your website like a search engine to try and identify any issues that might inhibit your site's ability to rank well in search engines. • We have found and crawled 48 pages of your website.

11. Assigned to: Unassigned • The number of pages of your website indexed in Google. • You have 78 pages of your website indexed in Google. Your website is not being indexed well enough in Google compared to the competition (163 times less pages than the best competitor, and 43 times less pages than the average of your competition).

12. Assigned to: Unassigned • The number of pages of your website indexed in Bing. • You have 7 pages of your website indexed in Bing. Your website is not being indexed well enough in Bing compared to the competition (6 times less pages than the best competitor, and 3 times less pages than the average of your competition).

13. Assigned to: Mark • Information on whether your website is indexed in Google Local (Google Places). • We've checked and we cannot find your website in Google Local. • Assigned to: Mark • Information on whether your website is indexed in Yahoo Local • We've checked and we cannot find your website in Yahoo Local. • Assigned to: Dennis • Information on whether your website is indexed in Bing Local. • We've checked and we cannot find your website in Bing Local.

14. Assigned to: mattjotoole • The number of keywords we are monitoring for this SEO campaign. • We are currently monitoring keyword ranks for 164 keywords across 4 search engines (656 combinations in total).

16. This shows the number of keywords generating natural search engine visits over last 30 days. • Your site is currently generating 312 organic visits from 52 keywords. 248 (79.49%) visits are from (not provided).

17. We perform a daily site audit against your competitors to show how you compare across a number of different factors that are part of our fundamental SEO checks. We keep track of results so that you can use this as another indicator that your SEO campaign is going in the right direction. • The competitive daily site audit is a useful guide as to how well you are doing across a range of important factors against your competitors.

18. This shows the performance of your website's search engine rankings versus your competitors’ websites. • We are currently monitoring 164 keywords in 4 engine(s), across 5 competitors.

19. Use this summary table to get a quick overview of the movement in your site's search engine rankings. This table shows the number of keywords ranking in each position on each search engine at various key dates. • On your primary ranking engine Google Global: • you have 16 1st position rankings - 5 non-branded, 11 branded keywords • you have 77 1st page rankings - 45 non-branded, 32 branded keywords • you have 23 2nd page rankings - 21 non-branded, 2 branded keywords

20. This league table tracks the top 25 keywords your site is ranking for today and estimates the number of visitors your competitors are receiving relative to you for each keyword based on your respective ranks. The league table is updated each week to give you a view of how you are performing in your marketplace. • You rank 15th in the Marketplace Potential Table. The top competitor is getting an estimated 12.6 times (278 potential visits) more traffic than you for the keywords you are ranking for today.

21. Our system automatically notifies you of keywords where an improvement in rankings could lead to big gains in site visitors. • There are 11 high potential keywords that could bring you extra site traffic.

22. This shows the number of keywords bringing organic visits, but no PPC visits. Search engines and users are finding your website relevant for these keywords. If these visitors convert to customers then you may want to consider testing these keywords in your PPC campaigns. • There are 27 organic keywords that you could consider using for your PPC campaigns.

23. This table shows you the best performing and highest ranking pages on your site. We produce this data by querying your primary search engine in a manner that brings back the strongest pages on your site first. • This is a table of the strongest pages on your website as reported by your primary search engine.

24. We take your most popular organic landing pages from your analytics software and append external link and social metrics to help you evaluate the effectiveness of your content marketing efforts. • The table shows organic visits in the last 30 days.

25. This table shows you which pages are getting the most organic traffic from your monitored keywords. Use it to check your monitored keywords are linking through to the most relevant page on your website for that keyword. • This table uses data from your website analytics software to show you which pages are getting the most organic traffic from your monitored keywords. Use it to check your monitored keywords are linking through to the most relevant page on your website for that keyword.

26. This table lists the links to external websites from your website. Sometimes you may find that you have unintentionally linked once or even hundreds of times to an external site without realising it (e.g. website designers often add a footer link on every page). This might be great for them, but perhaps not so great for you. • This is a table of outbound links from your website.

27. Assigned to: Unassigned • There is no point in producing lots of pages of content if it is not getting indexed and ranked by the search engines. The un-indexed pages table below shows you the pages we crawled on your site and whether they are indexed in Google, Yahoo or Bing. • 26 pages are not indexed in Google, 40 pages are not in Yahoo and 30 pages are not in Bing.

28. Tracking the number of pages generating organic traffic and the number of keywords generating organic search traffic over time is a good way of showing the progress of your SEO campaign. • You have 31 non-brand keywords generating organic traffic and 30 pages generating organic traffic in last 30 days. Great! Both the number of pages receiving visits from organic search queries and the number of keywords generating organic search visits over time are increasing.

29. Assigned to: Unassigned • Alt tags are HTML tags that are used to describe images. As search engines cannot read text in an image (yet) it is useful to add relevant keywords in the Alt tags on every image. • 5 of 48 pages (10.42%) are missing image Alt tags. This may have a minor effect on your ability to rank well for these pages. • Assigned to: mattjotoole • The title and description meta tags are very important for good rankings and for telling users what to expect when they see your site listed in the search engine results. You should ensure that each page on your site has a unique page title and description that accurately describes the content of the page. • 5 pages (10.42% of your website's pages) contain duplicate meta data (page titles and descriptions). • Assigned to: mattjotoole • If your meta data (page titles and descriptions) are too short or missing altogether then you are missing out on valuable places to put keywords to improve your relevance for search engines. • 5 pages (10.42% of your website's pages) have missing or short meta data. That is: • 5 pages (10.42%) have missing or short meta descriptions. • 3 pages (6.25%) have missing or short H1 headings.

30. Assigned to: mattjotoole • Meta data (page titles and descriptions) that are too long can look spammy and are not very useful for users. Having a descriptive and accurate title and description allows people to choose your page above others in a list of search engine results. • 26 pages (54.17% of your website's pages) have meta data that is too long. That is: • 9 pages (18.75%) have too long titles. • 17 pages (35.42%) have too long meta descriptions.

31. You need good quality backlinks from trusted websites to your site's pages to rank well. By the same token it is also important to link out to other relevant, trusted non-competitive sources. Most sites will need many more inbound links than outbound links to rank well. • Based on the 50,000 inbound links to your website which we have analysed in detail, your ratio of inbound to outbound domains is 1 : 1.5 (33 : 49 domains). Your ratio of inbound links to outbound links is 261.8 : 1 (50,000 : 191 links).

32. Assigned to: Dennis • We analyse all your site's pages and try to find that pages which have low text levels. • Your website has 12 pages with low levels of text. This represents 25% of all crawled site pages. • Assigned to: Unassigned • Our keyword density tool allows you to see the most common words and phrases for any given URL. • You have 48 pages you can scan for page content keywords.

33. The number of inbound links to pages on your site from other websites is one signal of the importance of your site relative to your competitors. But remember, quality links from sites with a good reputation and lots of visitors are more important than lots of poor quality links from untrusted, new or irrelevant sites. • You have 122,240 inbound links to your site from other websites (of which we have loaded detailed data about 50,000). This is pretty good and certainly better than the average number of inbound links across your competitors 34,626. In fact you have more inbound links than your competitors! Please remember that link quality as well as quantity is crucial. We found 78,263 deep links from a total of 122,240 links to your site. Your deep link ratio is 63.9%.

35. The number of unique domains that link to your site is another important signal in the algorithms search engines use to rank websites. • The 122,240 inbound links to your website originate from 62 unique domains. The average number of unique inbound domains across your competitors is 327, with the best competitor having over 955 unique domains.

36. Assigned to: mattjotoole • This is our assessment of the quality of links from other sites to your website. This takes into account many factors including the reputation of the linking site and the anchor text used to link to your site. • You have a nice set of top quality links and are doing better than most of your competitors.

37. Assigned to: mattjotoole • This shows the rate at which you are losing inbound links to your site. Watching this can often reveal link buying strategies of rivals. • You are losing links faster than you are gaining them and faster than the competition. You have lost 6,067 backlinks since last crawl.

38. Link Referral data identifies where you are getting your most qualified traffic by showing visits and corresponding goal conversions from each domain. • So far this month (01/11/2013 to 26/11/2013) your website has received 179 visits from a total of 25 referring domains. The same time period during the previous month provided 138 from 18 referring domains. Visits are up by 30% so far this month compared with the same time period last month.

40. Assigned to: Unassigned • We have a handy set of tools and processes to help you keep track of your link building progress. • 120 targeted domains; 41 domains have accepted a link request; 10 have rejected a link request; there have been 5 abandoned link requests and 64 are still in progress. 7 live links have been found from targeted domains.

41. This task allows you to regularly check new inbound links to your website. • We have found 28157 new links to your site in the last 30 days.

42. Assigned to: mattjotoole • If you have configured your website analytics software to track goals and you have configured our system to track specific targets, then this will show you how well you are doing against target in the time elapsed since the targets were set. • You're falling behind plan. At your current rate you are unlikely to achieve your goals in the time planned.

43. At the start of any SEO campaign a set of initial benchmarks are taken; this shows the current performance against these benchmarks. • Analysing the changes in your KPIs from your website analytics software suggests that there are a number of areas that need attention.

44. This chart shows you all the non-paid organic and paid PPC visits you are receiving from search engines. • In November 2013, 52.04% of your visits from search engines are organic, 0% are paid PPC visits, and the remaining 47.96% of your site visits come from other sources. The number of organic search engine visits in November 2013 is 268. This is a 7.59% decrease over 290 visits in October 2013, and a 16.02% increase over 231 visits in November 2012.

46. This chart shows the split of organic visits from brand keywords and non-brand keywords. • In November 2013, 9.33% of your organic visits from search engines were from brand keywords and 90.67% were from non-brand keywords. In October 2013, 12.04% were from brand keywords, and 87.96% were from non-brand keywords. In November 2012, 24.24% were from brand keywords, and 75.76% were from non-brand keywords.

48. This chart shows the organic search engine visits to your website by search engine. • In November 2013, 92.91% of your organic visits came from Google, 2.24% from Yahoo, 2.61% from Bing, and 2.24% from other search engines.

50. This chart shows all sources of traffic to your website as reported by your website analytics software. • In November 2013, 52.04% of your site traffic came from natural search engine traffic. In October 2013, this was 56.09%, and in November 2012, this was 6.32%.