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Why PunchOut Catalog is a Better Alternative to CIF Catalog

In todayu2019s times, a B2B e-commerce business is simply not possible without PunchOut implementation.

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Why PunchOut Catalog is a Better Alternative to CIF Catalog

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  1. Why PunchOut Catalog is a Better Alternative to CIF Catalog

  2. As a supplier, you have two options to connect with your B2B buyers. You can either use CIF catalog or a superior alternative, the PunchOut catalog, to connect with the buyer’s procurement system. PunchOut protocol makes it easier to conduct business transactions with your B2B customers. In today’s times, B2B ecommercebusiness is simply not possible without PunchOut implementation.

  3. Catalog Creation • A CIF catalog file has to be converted in different formats to connect it to various procurement applications. Also, for managing multiple contracts, you have to deal with the time consuming task of creating and maintaining a unique CIF catalog. • With PunchOut, you have to only create just one master catalog that can be easily integrated with any procurement system. This makes it easier to handle multiple customers that are using different procurement applications. Following are the 5 factors that make PunchOut different and unique from CIF catalog

  4. Updating Catalog • Updating CIF catalog is a multi-step process and one of the most time-taking activities. In fact, making simple changes in CIF catalog is a nightmare as reported by many suppliers. This is because, every time you are deleting/adding a product or changing a product price, it is mandatory to create a whole new file. • Punchout Catalogcomes with simple and straightforward admin functions, hence changing product images, prices etc., is an effortless process. You don’t have to deal with any tedious tasks when updating PunchOut catalog. Also, PunchOut allows its customers to view product changes in real time.

  5. Product Representation • CIF catalog is also referred to as line item catalog, as the product can be displayed in line data format only. As a result, CIF catalog limits how you can represent your products. You only have the option to showcase simple products with no provision to represent product configuration. • PunchOut catalog is designed to support product configurations. You can setup configuration rules and display some of the most complex products in PunchOut catalog. So as a supplier, if you are selling configurable products, make sure to create PunchOut – ready websites.

  6. Marketing Capability • Since products in CIF catalog can be represented only in list format, it severely restricts your ability to effectively promote your products to the buyer. In simple words, product marketing takes a beating when using a CIF catalog. In CIF catalog, space given for product description is very little, thereby leaving no opportunity to market your products. • On the other hand, It gives you ample space for describing a product, which means you can write compelling descriptions and market your products effectively. PunchOut also gives you the flexibility you to expand your product descriptions. You can optimize descriptions to sell your products.

  7. Upsell/Cross-sell • In CIF catalog, there is no provision to showcase upsell/cross-sell, leaving no scope to increase average order value. Space constraints in CIF catalog prevent you from displaying additional products. • PunchOutgives you the opportunity to implement upselling and cross-selling, popular techniques to increase business revenue. Thus, you can better communicate about your special deals and offers using Punchout catalog solution. • On the whole, if you want to create an Amazon-like shopping experience for your B2B buyers, and improve customer satisfaction, it is important that you prefer PunchOut over CIF catalog.

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