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CERO: Tailor-Made Sustainable Transportation Solutions

CERO is a tool for modeling travel behavior, tailor-made cost-benefit assessments, and benchmarking in the energy sector. Engaging experts across fields, CERO aids in setting climate targets for employee travel with empirical support, backcasting, and mapping policies.

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CERO: Tailor-Made Sustainable Transportation Solutions

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  1. www.cero.nu Robèrt, M. (2009). International Journal of Sustainable Transportation Vol. 3, No. 1

  2. What is CERO? Developed for an energy sector with large complexity: travel behaviour needs to be modelled explicitly need for tailor-made cost-benefit assessments a tool for benchmarking to spread good examples Engages a broad range of experts and researchers: Statisticians Economists Behaviourists Environmental consultants Technical implementers Change managers Developed in a doctoral thesis at KTH:”Mobility Management and Climate Change Policies”

  3. Developed with empirical support from large organizations

  4. Macro economic effects from 10% trafic reductions in Stockholm county(Robèrt och Jonsson, 2006) -EUR 75 000 000 accident costs -EUR 36 000 000 emission costs -EUR 57 000 000 in vehicle time costs ( = EUR 170 000 000/year)

  5. Why setting climate targets for employee travel?

  6. Employee travel costs and emissions at the County Council of Kalmar Travel costs and emissions walk hand i hand - Short-term cost cut potential: 100 000-500 000 Euro/1000 employees and year

  7. - “Indirect values” of showing best practice IT-sector, transport sector, energy sector, public authorities…

  8. CERO is based on backcasting Mapping Travel policies Target

  9. Mapping- Employee commute trips are in general far most dominant

  10. Benchmarking

  11. A trigger for internal processing and stakeholder dialogues (benchmarking positions are fictitious)

  12. Mapping of individual preferences Car-sharing Taxi

  13. Problem with climate targets: % - reductions are appropriate for emission audits but hard to follow-up in policy terms %CO2

  14. Transformation of the backcasting target %CO2

  15. Modules of tailor made 1% CO2-reductions(commute trips) • 31 car commuters switch to public transport • Train tickets to 4 commuters with longest commute distance • Encourage 38 car commuters to renewable fuel cars • Allow telecommuting at least once a month • Offer eco-driving to at least ¼ of staff • Encourage at least 191 car commuters with commute distance 0,5-6km to cycle

  16. Modules of tailor made 1% CO2-reductions(business trips) • Replace 7% of business trips by car to public transport Annual cost reduction 1,1 Mkr • Replace 4% of business trips by car to virtual meetings Annual cost reduction 2,3 Mkr • Replace all business trips with private car to car sharing Costs unchanged • Replace 2% of aviation trips abroad to virtual meetings Annual cost reduction 540.000 kr • Replace 3% av domestic aviation to train Annual cost reduction215.000 kr

  17. An example of a policy package targeting 40% CO2-reductions…

  18. Labour productivity effects

  19. The CERO-process in practiceThree backcasting steps CO2 1. Principal level – Reach consensus on the target description Economy Employee acceptance 2. Scenario level – Select an optimized travel scenario from the smorgasbord 3. Plan of action level – Selection of measures that correspond to the optimized travel scenario

  20. Thank you!markus@infra.kth.se

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