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Re-Imagine!

Re-Imagine!. Beyond the Borders of Residential Real Estate Re-imagine and Re-ignite your Association with Commercial Services. Valarie D. Willis. Think! About It. Is your association in survival mode? Are you just sticking to the basics in your association?

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Re-Imagine!

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  1. Re-Imagine! Beyond the Borders of Residential Real Estate Re-imagine and Re-ignite your Association with Commercial Services Valarie D. Willis

  2. Think! About It • Is your association in survival mode? • Are you just sticking to the basics in your association? • Are the structures of your association designed for today or tomorrow? • Are you reforming or re-imagining? • Fast forward to 2015 – how many of you will still be running scintillating and vibrant associations?

  3. 5 The Transformations: Departments to Professional Service Firms Managers to Leaders at all levels Employees to Brand YOU Professionals Customer Service to Customer Experience Work Assignments to Wow!Projects

  4. TAKE THE LEAP!

  5. New Context New Technology New Value New Brand New Work New People New Mandate Re-Imagine Model for Business in a Disruptive Age New Markets

  6. Six Big Ideas for NAR • Tantalizing Technology • Extraordinary Talent • Awesome Experiences • Memorable Services • Demographics • Incredible Designs

  7. It is the foremost task —and responsibility—of our generation to re-imagine our enterprises, private and public.Re-imagine: Business Excellence in a Disruptive Age

  8. Our Re-imagine! Agenda • Table Introductions • Why Re-imagine • New Markets • Value Creation • Blow It Up! – Envision the Future • Action Items

  9. Table Introductions • Quickly introduce yourself – name and association. • In Pairs: • Why are you involved in the association • What four words would people use to describe your association? Be Honest!!! • One person report out words from the table.

  10. Why should you re-imagine your association today? Why find new borders to cross?

  11. WhyRe-imagine?

  12. “No matter your business, no matter your experience, the odds are the water’s rising. You don’t have time to do things the regular way.” Tom Kelley – The Art of Innovation

  13. “The corporation as we know it, which is now 120 years old, isnot likely to survive the next 25 years.Legally and financially, yes, but not structurally and economically.” Peter Drucker, Business 2.0

  14. If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff. U. S. Army

  15. Speed! 26m

  16. The Destruction Imperative? The problem is being successful!

  17. Cows follow the same path back to the barn every day. If something blocks the way, they do whatever possible to get back on the path as soon as possible.

  18. This works just fine for cows on a farm.

  19. City cows must be more flexible, to avoid getting stuck in traffic.

  20. Scorecard!

  21. Professional Service Firms

  22. PSF Organizations • W.W.P.F. • H.V.A. Projects • Talent Magnet • Client Centric • Partner with B.I.C.

  23. Outsight “A desk is a dangerousplace from which to watch the world.” John le Carré

  24. Gift Registry • Rent – a – Truck • Installation Services • Expo Design Center Pay Plans Technology Patient Records Scheduling

  25. Is Your Association… • The best source? • Credible? • Timely? • Relevant?

  26. Member Conversations 1.Who are your members? – Think demographics. 2. What do they need? – New ideas 3. Who could be new members?

  27. The Client ExperienceAlways team with client: “full partners in achieving memorable results” (Wanted: “Chimeras of Moonstruck Minds”!)

  28. C.D.O.

  29. Six Big Ideas • Destroy to Create • Women Roar • It’s an XF World • It’s about the Experience • Think Weird • Design, the ultimate edge

  30. New Markets

  31. New Markets Re-Imagine Model for Business in a Disruptive Age Members Services Products

  32. “Wal-Mart opening 500 stores in 2005” Shopping Center Today- 11/2005

  33. New Markets “No wheat please! Dealing with celiac disease. Bakeries find niche in gluten-free foods.” Cincinnati Enquirer

  34. Marriott in Harlem

  35. New Market Exercise • What markets should my association explore • What will the association gain? • What would the association have togive up?

  36. Challenging our Assumptions • What are your assumptions about Commercial Real Estate • What were 3 shared assumptions from the group? • How do you test the reality of the assumptions? • How can you respond to these assumptions?

  37. New Value

  38. New Value Re-Imagine Model for Business in a Disruptive Age Distinctiveness Brand Promise Experiences

  39. Re-Imagine the Process E-DMV Retinal Scan ID Eye Test License Vending Source: Suzanne Kantra Kirschner

  40. Coffee +Music

  41. Best Service, Lowest Rates What Can Brown Do For You?

  42. “Reel Mom” Tuesdays

  43. Re-imagine! Re-imagine!

  44. New Value Exercise • What value can you offer to the new markets discussed? Be Specific. • What value can your offer to Commercial Real Estate?

  45. Branding

  46. Brand Choices

  47. Other

  48. Other

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