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Nokia´s strategy evolution through its history

Nokia´s strategy evolution through its history. Nokia´s Development. A story about change and evolution…. What’s next?. Mobile phone evolution. Nokia mobile phones of the 80’s such us the Cityman (1986) already boasted superior design .

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Nokia´s strategy evolution through its history

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  1. Nokia´s strategy evolution through its history

  2. Nokia´s Development

  3. A story about change and evolution… What’s next?

  4. Mobile phone evolution • Nokia mobilephones of the 80’s suchustheCityman (1986) alreadyboasted superior design. • In 1999 Nokia launched the 3210: masscommunication. • Nokia boastedflexibility of production, flat hierarchies , and products are reflected this organisationalstyle.

  5. Nokia´s Strategy • Strategic positioning in North European Countries: Nordic Cooperation (economic, political and geographical conditions) • One of themostimportant Nokia´s capabilitiesisConsumerunderstanding • First to respond to new priorities for network operators and technological pioneer (NMT and GSM) • Pioneered in a "fashion brand", cell phones have become a fashion product and a consumer-oriented design. • Flexibility and entrepreneurialism. • Don´t be afraid to take a risk (no risks no rewards)

  6. Business Structure

  7. Nokia´s Strategy today Nokia's key strategies in the new industry space phase were expanding mobile voice, driving consumer mobile multimedia and bringing mobility to enterprises along with evolving network technologies

  8. Conclusion From a Wood Pulp Mill to the Market leader in telecommunication continuous innovation Market driven strategy Customer focus (Nokia´s Club) Technology leadership

  9. Bibliography • Steinbock, D. (2001), www.nokia.com/aboutnokia/compinfo/history.html • www.nokia.com • http://msl1.mit.edu/CMI/tp5/2003/students/Nokiapres.pdf • http://www.thehindubusinessline.com/2004/06/15/stories/2004061501540700.htm • http://www.aptice.org/aptice/aptice.nsf/Mtodocumentos/FEC6BD8C4C1E4BB1C125703E002E4569/$FILE/nokia.pdf • Jon Agar, 2003, Constant touch: A global History of the Mobile Phone.

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