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Welcome!. CREATIVITY. WHAT IS CREATIVITY ?. DEFINITION. Creativity means creating new and innovative ideas that can be used by the manager for problem solving and decision making in an organization. HOW CAN A MANAGER BE CREATIVE IN MANAGERIAL WORK ?. To be creative a manger must :
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Welcome! CREATIVITY
DEFINITION • Creativity means creating new and innovative ideas that can be used by the manager for problem solving and decision making in an organization.
To be creative a manger must : • Produce a new product • A new service • A new process
Creative people are more open and flexible then less creative people in the organization. These type of people can make: • Paradigm • Think laterally • Think vertically
Creativity takes place when three components are joined together : • Expertise • Creative thinking skill • Motivation
To establish a creative atmosphere , mangers can: Provide the right amount of job challenge . Give freedom on how to reach goals. Provide the right resources. Support creativity by giving financial & non-financial rewards . Encourage risk taking. Positive managerial relationships. Promote greater diversity in groups. Create a cause not a business.