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PART ONE: GETTING STARTED

PART ONE: GETTING STARTED. And It Begins…. So, you want to start using social media for your business? Sounds like a plan… We will focus on two platforms today, Facebook and Twitter. What you will learn: How to set up a Facebook Page and Twitter Acct. Best practices for beginning content

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PART ONE: GETTING STARTED

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  1. PART ONE: GETTING STARTED

  2. And It Begins… • So, you want to start using social media for your business? Sounds like a plan… • We will focus on two platforms today, Facebook and Twitter. • What you will learn: • How to set up a Facebook Page and Twitter Acct. • Best practices for beginning content • When are you ready to promote your social media? • Marketing for your social media platforms through traditional means

  3. And It Begins… • So, you want to start using social media for your business? Sounds like a plan… • We will focus on two platforms today, Facebook and Twitter.

  4. Facebook • People On Facebook • More than 800 million active users • Average user has 130 friends • Activity On Facebook • More than 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events http://www.facebook.com/press/info.php?statistics

  5. Facebook • Platforms on Facebook • Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites • More than 7 million apps and websites are integrated with Facebook • Facebook Mobile • More than 350 million active users currently access Facebook through their mobile devices http://www.facebook.com/press/info.php?statistics

  6. Let’s set up a Facebook Page • First, you have to have a personal Facebook account…kind of • Facebook gives you the option of setting up a page for your business under a “personal” business identity • There will be required information later, but you will not have a personal Facebook profile • Go to www.Facebook.com and I will show you what I am talking about

  7. Let’s set up a Facebook Page

  8. Let’s set up a Facebook Page • If you do have a personal account, type in “Facebook Pages” in the search bar • Click on it, and go to the page. Then click on “Create a Page”

  9. Let’s set up a Facebook Page • Now, either way, we are all at the same place

  10. Let’s set up a Facebook Page • Decide what category your specific Page should be under. • Your business name and type should be classified and spelled how your customers would classify it and spell it • Example: • WUSBDC (No one will search for that) • Washburn Small Business Development Center • That’s better huh? More keywords too…

  11. Let’s set up a Facebook Page • Upload a branded image • Company / Business Logo • Brand through all forms of media • Invite Friends • A good way to kind of kick-start the page • Not necessary though • Basic Information • Link your website • Fill out the description. Think of it as an executive summary for what your business does

  12. Let’s set up a Facebook Page

  13. Let’s set up a Facebook Page

  14. Let’s set up a Facebook Page

  15. Let’s set up a Facebook Page

  16. The in’s and out’s of Facebook

  17. The in’s and out’s of Facebook

  18. Finalizing Facebook • Facebook Footnotes • Profile – A section of Facebook that you create for your own personal use • Page – A section of Facebook that you create for your business use • Friend – A person who is following your personal profile • Fan – A person who is following your business profile • Wall – Where the content you post on Facebook goes • Post – A section of media that is put on the wall via status / page updates • Tag – Attaching a persons name with a picture or post

  19. Twitter • People On Twitter • More than 100 million active users • 50 million of which log in to Twitter every day • Activity On Twitter • Over 200 million Tweets are sent on Avg each day • Twitter Mobile • 55% of the active users on Facebook are using a mobile platform to send their tweets

  20. Twitter

  21. Setting up a Twitter Account

  22. Setting up a Twitter Account

  23. Setting up a Twitter Account

  24. Setting up a Twitter Account

  25. Setting up a Twitter Account

  26. Setting up a Twitter Account

  27. Setting up a Twitter Account

  28. Setting up a Twitter Account

  29. The in’s and out’s of Twitter

  30. The in’s and out’s of Twitter

  31. The in’s and out’s of Twitter

  32. Twitter Terms • Tweet – A post made by someone on Twitter • Mention – A reference of your specific Twitter account. Begins with an @ sign. Example: @WashburnSBDC • Hashtag – A means of organization. It allows tweets of certain subjects to be arranged into one spot for easy viewing Example: #SmallBiz • Follower – Someone that is receiving your tweets

  33. Facebook / Twitter • Best practices for beginning content • Start slow, get used to using all the features of Facebook and Twitter before promotion • Begin posting content that you think your customers would find engaging • Start using the “search” function on Twitter • Create a marketing calendar for your social media campaigns • DO NOT promote your business as Facebook and Twitter ready when you really aren’t

  34. Facebook / Twitter • Promotion of your social media involvement • Before promoting your social media campaign must meet these two criteria: • Your campaign must be strategic • Your campaign must be consistent • SMSS Part #2 gives overview on how to design a specific social media strategy and understand the ROI and effectiveness of that strategy

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