1 / 7

DIY & HOUSEHOLD CONGRESS

DIY & HOUSEHOLD CONGRESS. 26 th & 27 th of May 2011. THEMES. Barriers Strategies Key players and expectations. RUSSIA IS A HUGE OPPORTUNITY!!!. BARRIERS. Seeing the goalkeeper vs. the empty space for making a goal. “buy & sell”, supplier vs. trade.

linus-vasquez
Download Presentation

DIY & HOUSEHOLD CONGRESS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIY & HOUSEHOLD CONGRESS 26th & 27th of May 2011

  2. THEMES • Barriers • Strategies • Key players and expectations RUSSIA IS A HUGE OPPORTUNITY!!!

  3. BARRIERS • Seeing the goalkeeper vs. the empty space for making a goal • “buy & sell”, supplier vs. trade • trade vs. consumer \ price, price…. Фото с ресурса: http://sport.segodnya.ua/img/forall/a/8173/5.jpg

  4. STRATEGIES “If We Are Not Customer Driven, Nor Will Our Cars Be!” Henry Ford Фото с ресурса: http://ru.wikipedia.org

  5. KEY PLAYERS \ EXPECTATIONS Winners are the ones following the strategy, listening to the consumers = working together in ECR* spirit. *EFFICIENT CONSUMER RESPONSE (ECR allows companies to seek a competitive advantage by demonstrating their superior ability in working together with trading partners to add value to the consumer ) ….. from supply chain to packaging and promotions. Фото с ресурса: http://images.yandex.ru

  6. WHY WE IN DIY HAVE TO COME 10 YEARS BEHIND FMCG??? WE ARE SERVING THE SAME CONSUMER QUESTION:

  7. Fiskars invites all the partners to do the joint business planning in ECR spirit!!! THANK YOU! Pekka.Salmi@fiskars.com Artem.Gerasimato@fiskars.com Maria.Preobrazhenskaya@fiskars.com Фото с ресурса: http://images.yandex.ru

More Related