Historical presumptions of social communication development

2. Historical presumptions of social communication development Ing. Jiří Šnajdar

3. Epoch of indications and signals • More than 70 million years, Hominid • Australophithecus africanus 4 million years the oldest discoveries, • Homo habilis before 2 million years, • Homo erectus before 1,5 million years, • Homo sapiens before 0,5 million years. • Since September 2007 is in the USA exhibited a skeleton of Lucy, an ape-human 3,2 million years old, discovered in Ethiopia in the year 1974, together with a true model in living size

4. Epoch of ear (speaking and language) • Hypothesis about origin of human language : circumstances of language origin – about 90 thousand years, the oldest opinions – gods, primitive language – common word roots, diversification – migration, agriculture, settlement – English language. • Homo sapiens – before 90 thousand years. • Manufacture development, usage of metal instruments, • Pasturage development, agriculture, plough, • First private ownership, • Creating of patriarchal family, base of parentage relationships, • Trade, pottery, weaver development, • Trade and agriculture separation = barter, • Increasing of work productivity = formation of slavery, • Progressive state formation

5. Epoch of eye (writing) • Egypt – beginning 3000 year BC • Mesopotania – dtto • Crete – 2000 years BC (Minoan culture) • China and Korea – 1700 years BC • Olmec (Mexico) and Chavin (Peru) culture 1100 – 1200 years BC • Greece (Mycenaean culure) 1400 years BC – Ancient Greece 900 years BC • Eurasian antiquity 500 years BC – 500 AD Greece and Roman empire (antique theatre, bread and games) • 476 AD – fall of west-roman empire • 1330 – 1453 Byzantine (eat-roman) empire – capital Konstantinopol – Istambul

6. Epoch of eye (writing) • 9th century – spread of Christianity and education among Slavs – Cyril and Method, Ratisbon episcopate • 962-1198 roman-german empire – new centre of power, Augsburg955

7. Writing formation What is writing ? Visual means for information recordation. Predecessors – pictorial writing, vocable writing, syllables, phones – phonetic alphabet brought its users advantages, power and authority, finished domination of church bureaucracy and created a literal human. “Civilisation is based on literariness” (McLuhan). Development of means for transmission of written information : Stone, clay boards, wax, papyrus, parchment, paper Spread and documents production: creation (scribes, calligraphers), reproduction (scribes), private reading, public reading, acta diurna ( Caesar), written texts in convents

8. First urbanisation Market formation and connection with urbanisation. Fairs, exhibitions, world exhibitions Formation of castle residences : 12th –13th century First urbanisation, People accumulating Towns and trades development, first markets Market as the oldest mass communication tool 10th –12th century formation of regular markets, first money here, agricultural and trades boom, aristocracy, cotters, town patriciate, 50 royal towns, population concentration, usage of religious holidays

9. 13th century – guilds formation, symbols, 15th century – integration into international markets, 1243 Brno is competent to do Whitsun markets, 1362 Ostrava annual markets – 16 days formation of specialised places GENERATION 13th-16th century Periodicity of commercial meetings Production totality Verbal communication – barkers Gradually formation of markets as specialised media – cots, Simple presentation – free outdoors, light shelters, stands Market right – form of regulation of towns behaviour

10. GENERATION – SPECIMEN FAIRS GENERATION – SPECIMEN FAIRS middle 17th to the end of 18thcentury Beginning of manufacture production – in the Czech countries at the end of 17th century, in developed Europe already in the middle of the 16th century, only samples are showed Communication specifics of 2nd generation – sample, specialised precincts Share of import grows, from selling action the fair changes into contract, offer variety Number of exhibitors and visitors – mainly businessmen is increasing Specialised fair institutions are built, specialised fairs are formed

11. 1754 Veltrusy “Big commodities market of the Czech kingdom – indication of 3rd generation 1756/7 London – 1st sample fair Industrial exhibitions in Europe, 1791 – Waarenkabinet in Klementinum Series of industrial exhibitions in Prague – 1828, 1829, etc.

12. GENERATION – SPECIMEN FAIRSAND RUNNING PROGRAMMES Country industrialisation – Kladno, Ostrava regions, formation of big industrial companies Industrial production Typical characteristics of the 3rd generation – running programme – information and entertaining function 1953 - Exhibition of Czechoslovak engineering 1956 - Established with BVV (Brno Originally sample fairs)

13. GENERATION – IDEAS AND SYSTEMS FAIRS Priority is informationally wide presentation of information in form of congress, symposium Running programme is professional, very specialised exhibition – fair, the importance and emphasis of elements is turning exhibition – running programme The running role plays exhibition, the priority is in symposium For large public are fairs and exhibition conserved in classical realisation internet

14. WORLD EXHIBITIONS – REFLECTION OF CURRENTCULTURE Since 1851 annually – 1st London, 2ndParis In 19th century were organised 40 No. In 20th century altogether 57 – EXPO 58 Brussels, Montreal 67, Osaka 70, Shanghai 2010

15. DEFINITION OF WORLD EXHIBITION ACCORDING TO BIE Concerned countries must be invited to participation by diplomatic way All BIE shares must not pursue any commercial targets The shortest possible length 3 weeks, the longest 6 months.