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Qualitative Research. Overview:Examination, analysis and interpretation of observationsSmaller but focused samples are more often neededProduce information only on the particular casesInformative guess" (Hypothesis). Qualitative Research. Data Collection:Observation;Interviews;Case studie
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1. Qualitative Research What is it?
The study aiming to gather an in-depth understanding of human behavior and the reasons
2. Qualitative Research Overview:
Examination, analysis and interpretation of observations
Smaller but focused samples are more often needed
Produce information only on the particular cases
Informative “guess” (Hypothesis)
3. Qualitative Research Data Collection:
Observation;
Interviews;
Case studies;
Grounded theory;
Survey;
……
4. Qualitative Research Example(s): Semi-structured interview question: “ What kind of words that you would like to use to describe your playing experience with this game ?” Survey question: