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MGS 351 Presentation. Jessica Griffin Khyle Kim Mark Peer Marta Stoyanova. Agenda. Background Business Problem Database Design Overview Database Demonstration Website. Dealership. Background. Lone Jaguar dealership in the greater Western New York region.
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MGS 351 Presentation Jessica Griffin Khyle Kim Mark Peer Marta Stoyanova
Agenda • Background • Business Problem • Database Design Overview • Database Demonstration • Website
Background • Lone Jaguar dealership in the greater Western New York region. • Jaguar, is a relatively low-volume luxury brand, sells a vastly lower quantity of cars than luxury competitors • West Herr Jaguar has a very small staff • Opportunity to create a luxurious customer service experience • Employees will get to know customers automotive needs very well through the new proposed database.
Business Problem • Customer experience is not unique • Customer often must repeat herself to multiple employees as they “enter the equation” • Buying a car, especially a true luxury automobile, should be special
Database Design Overview • Three main tables • Three queries from which several reports are based • Three forms total (excluding switchboard); subforms • Five Reports • Car Color – includes images of customer cars taken at dealership • Customer Information – basic owner information for contact purposes • Cars Purchased – dealer able to track what models are most popular • Most Recent Services – tracks how recent a given customer has been visiting • Services Provided – list of services provided and how many cars required given service
Website • http://www.acsu.buffalo.edu/~khylekim
Conclusion • Thanks for your time. • Any questions?