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Webinar: How To Run a Webinar. Today’s presenter. Scott Longden Managing Director slongden@webpromotions.com.au. What is a Webinar?. Rules of Webinars. Make it exciting Make it funny Make it personal Make it relevant Make it quick. What do need to conduct a Webinar?. 3 Things.
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Today’s presenter Scott Longden Managing Director slongden@webpromotions.com.au
Rules of Webinars • Make it exciting • Make it funny • Make it personal • Make it relevant • Make it quick
What do need to conduct a Webinar? • 3 Things
Gotowebinar Setup – Example/Demo • Schedule the webinar • Setup Branding • Copy your Registration URL • Example: https://global.gotowebinar.com/webinars.tmpl
Mailchimp – Example/Demo Create a List Create a Campaign Test Send Example: https://us8.admin.mailchimp.com
Getting Ready for the Big Day • Send invites out 3-4 weeks before hand (On a Monday or Tuesday) • Schedule for a lunchtime – Tuesday or Wednesday • Send out a reminder • Practice beforehand • Devise a running sheet
On the Big Day • Use a headset • Turn off distractions • Have a buddy • Be online ready to run 15 minutes early • Conduct the Webinar
During the Webinar • Record the session • Introduce yourself • Housekeeping • Explain how long the webinar goes for • Questions • Polls • Questions • Exit Survey
What can go wrong? • Lots!