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Post Trade Show Report

Post Trade Show Report. By: Chinmay Chhatiawala & Emeka Louis Ichoku. Who we are:. Sony Corporation Headquartered at 1-7-1 Konan, Minato- ku , Tokyo , Japan Senior Manager, Sony, Camera Division: Chinulouis Sasanabe

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Post Trade Show Report

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  1. Post Trade Show Report By: ChinmayChhatiawala & Emeka Louis Ichoku

  2. Who we are: • Sony Corporation • Headquartered at1-7-1 Konan, Minato-ku, Tokyo , Japan • Senior Manager, Sony, Camera Division:ChinulouisSasanabe • Major products: Audio, Video, Televisions, Information and communications, Semiconductors, Electronic components

  3. digital camera product line: SonyCybershot

  4. General Trade Show Information: An acronym for "Center for Office Automation, Information Technology and Telecommunication" The world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments with an estimate of 512 Exhibitors and 334, 000 business visitors, more than 4,200 companies from over 70 countries Heart of the digital world 2012 Organizer: the Deutsche Messe AG Venue: 30521 Hannover, Germany Date: September 4 to 7, 2012

  5. Reasons For Attending Trade Show: • Gain customer feedback • Evaluate the competition • Generate leads • Increase industry knowledge • Make connection for joint venture and licencing agreement • Introduce our product to new market • Improve our distribution chain • Open doors for future sales call • Build up professional network • Develop new marketing techniques

  6. Reasons For Layout Choice: • To clearly and impressively communicate our company’s identity and the benefit we deliver • To effectively meet our target customers’ needs • To attract the attention of prospects during the show

  7. Trade Show Activities

  8. I. Senior Manager, Sony, Camera Division: ChinulouisSasanabe • • Ensure the management team are aligned with and support the vision, etc. • • Provide oversight, support and act as role model • • Identify any changes that are necessary • • Overall – lead by example

  9. II. Project Manager: Noam Tanaka • • Managing co-ordination of the partners and working groups engaged in project work. • • Managing project deliverables in line with the project plan. • • Monitoring project progress and performance.

  10. III. Sales Head: Tom Satou • • Manage the right things - Time and People • • Sales ethics • • Motivating sales people • • Team building

  11. IV. Technical Head: Tsun-Yan Suzuki • • Work with set designer on technical construction and implementation aspects of scenery. • • Develops lighting design based on booth design. • • Coordinate deployment and use of company owned and/or rented sound reinforcement equipment.

  12. V. Sales Manager: Bruce Nakamura • • Manage the right things - Time and People • • Apply basics of sales approaches • • Sales ethics

  13. VI. Customer Relations Manager: KenichiroYamamoto • • Listening • • Conflict Resolution • • Positive Image • • Follow-through

  14. Achievement: • Leads (28) • 1 licensing prospect • 5 distributors (deal with 2 already sealed)

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