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Why Social Media is a Problem Broadcast Medium

Why Social Media is a Problem Broadcast Medium. Sankaranarayanan. 22-23, June 2012, Chennai. The Problem. About 50 Lakh barrels of crude oil flowed into Gulf of Mexico in 3 months More than 8,000 birds, sea turtles, and marine mammals were found injured or dead. The Impact. Timeline.

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Why Social Media is a Problem Broadcast Medium

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  1. Why Social Media is a Problem Broadcast Medium Sankaranarayanan 22-23, June 2012, Chennai

  2. The Problem About 50 Lakh barrels of crude oil flowed into Gulf of Mexico in 3 months More than 8,000 birds, sea turtles, and marine mammals were found injured or dead The Impact

  3. Timeline

  4. BP's response $90 million worth ads in three months

  5. Social media is not just a PR tool

  6. Why problem broadcast?

  7. P2p

  8. Problem can build a brand "(When) people turn to our company...I believe they are looking for how IBMers approach problems, as well as for the types of problems we choose to approach," Sam Palmisano, Chairman, IBM

  9. IBM Smarter Planet

  10. Food to Energy

  11. GE's Ecomagination

  12. P&G Connect & Develop

  13. Shell Dialogues

  14. How to broadcast problem?

  15. Birth of a new industry...

  16. New kid on the block...

  17. Facebook as Problem Wall India’s Mobile Industry

  18. One Problem No Solution

  19. Faceless Customer

  20. Faceless Customer

  21. Faceless Customer

  22. Faceless Customer

  23. Not an odd case

  24. Social Media Policy "The Facebook page serves as a platform for interaction and communication. In case you have any issues or concerns please send them to customerservice@company.com. Posting on this page may not be the best way to get the information across. How not to use Facebook!

  25. Social Media Policy • Please note that this page is not intended as a place for receiving consumer complaints. Although we try to forward most of your complaints to our customer care department, if you have any questions about your motorcycle, you can reach us at: customerservice@company.com" How not to use Facebook!

  26. Source: A New York University Study

  27. Worksheet on Listening to Customer Complaints Link to File

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