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Justin Francis Chief Executive – responsibletravel.com

Justin Francis Chief Executive – responsibletravel.com. Engaging Skiers What skiers really want to know and how to communicate effectively. Responsible skiing Justin Francis. Responsible . Responsible tourism More authentic experiences that create better places

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Justin Francis Chief Executive – responsibletravel.com

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  1. Justin Francis Chief Executive – responsibletravel.com Engaging Skiers What skiers really want to know and how to communicate effectively

  2. Responsible skiingJustin Francis

  3. Responsible Responsible tourism More authentic experiences that create better places to live in and to visit 5

  4. Responsible tourism is CO-CREATED... In partnership with local communities and Government Built around their ideas, local knowledge and experience Built around their home, culture and ways of life Utilising local guides, local service providers, foods, traditions.. To provide access and support for the conservation cultural and natural heritage.. Responsible tourism provides more AUTHENTIC experiences Why is responsible tourism authentic?

  5. What is authenticity in skiing?

  6. Authoritative, actual, genuine, not counterfeit (Oxford Dictionary) The desire for insight into the back stage life of others, the past or the exotic cultural otherness (MacCannell) Enhance tourist’s understanding and sense of intimacy, self reflection and feelings to their surroundings.. What is authenticity? What does authenticity look like in skiing?

  7. Does authenticity matter in skiing ?

  8. The experience economy Differentiated Undifferentiated Market price Premium

  9. The experience economy in skiing.. Differentiated How does skiing move into the experience economy? Ski hire/lessons/chalet services Ski slope Undifferentiated Market price Premium

  10. How important is responsibilityin travel decisions?

  11. Responsible tourism • No research ever published has found social/environmental impacts to be the most important factor in choosing a holiday • The right product and the right price is always more important • Every week I am approached by a failed green tourism business that does not understand this

  12. Responsible tourism Don’t confuse the way we design holidays (responsibly) with the way we market it (authenticity and experiences)

  13. The power of stories

  14. Reviews

  15. Thank you justin@responsibletravel.com @justinmfrancis

  16. QUESTIONS Engaging Skiers What skiers really want to know and how to communicate effectively

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