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“Search Engine Optimization for IT Consultants and Tech Businesses.”

“Search Engine Optimization for IT Consultants and Tech Businesses.”. Spring 2012. Background. *Arizona State B.S. Marketing ’95. *Columbia University M.B.A. ’03. *10+ Years Online Marketing Experience.

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“Search Engine Optimization for IT Consultants and Tech Businesses.”

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  1. “Search Engine Optimization for IT Consultants and Tech Businesses.” Spring 2012

  2. Background. *Arizona State B.S. Marketing ’95. *Columbia University M.B.A. ’03. *10+ Years Online Marketing Experience. *Certified Google Adwords Professional (>1000), SEO, Social Media. 1000+ sites. Top 1% Power Affiliate CJ.com. 5.5 Hour Course on Traffic & Driving Sales Online. *AgentD.com President.

  3. “Introduction." *SEO=Search Engine Optimization. *History: First Rankings Were Easy To Get & They Still Are in Some Markets: You Just Have To Play A Lot Smarter. *A Lot of SEO “Spam” Has Disappeared & Page Generating Spam Not Viable Anymore (GOOGLE): A Lot Of Opportunity Still Exists For FREE SEO TRAFFIC…BUYER TRAFFIC!

  4. “Introduction."

  5. “Introduction."

  6. #1: “Keyword Science.” *#1 Element Of Driving Traffic Online Is Keyword Research. What Exact Phrases Are People Searching For? *99% Do It WRONG! *Dozens Of Free & Paid Tools To Generate Keywords. Keywords Can Be Used In Hundreds Of Ways To Make Money Online. *Keyword Research Is A MASSIVE Topic:

  7. #1: "Keyword Science." *Strategy: Generate A List Of Seemingly Highly Qualified Keywords, & Track The Results Meticulously Using Google Analytics…. *Because Even After Generating The List, You’ll Still Find That Some Words FAR Outperform Others For Unknown Reasons. – Who Cares! We Just Want The Revenue.

  8. #1: "Keyword Science." *3 Levels Of Keywords:

  9. #1: "Keyword Science." Geographic Segmentation:

  10. #1: "Keyword Science." *Generally: The More Specific The Keyword Phrase, The Higher The Conversion RATE! (Getting A Sale). *Even Google Says Target 2-3 Keyword Phrases For Maximum ROI In Adwords. *E.G.“Programmer” Could Have 10,000 Different Meanings & 1,000 Different Audiences Looking For “Programming” Related Terms! We Want BUYERS. (Cont.)

  11. #1: "Keyword Science."

  12. #1: "Keyword Science." *Google: https://adwords.google.com/select/KeywordToolExternal

  13. #1: "Keyword Science." TIPS: *Get Creative To Find The Real Keyword Gold. *Integrate Multiple Free & Paid Services. *After Mastering Keyword Research, You Will Find That 50% Of The Words You Target Have Little/NO SEO COMPETITION. – AMAZING: This Is 2012! Especially in B2B Markets. 10 Years Behind.

  14. #2: "Power SEO." *MANY Different SEO Strategies. Really Depends On The RELATIVE SOPHISTICATION OF YOUR MARKET! *Online, Certain Segments Of ALL Markets Constantly Change= Opportunity. *SEO Takes Time. But Much Faster Now To Get “Indexed” Than Just A Few Years Ago!

  15. #2: "Power SEO." *Key To SEO Is Working On 1. Improving Your Content & 2.Going AROUND THE COMPETITION! You Only Have 24 Hrs./day. *Easier To Let Other People Build Your Links & Rankings For You: Focus On ProvidingGoodStuff.

  16. #2: "Power SEO." *Mix In “Buyer” Related Keywords With Your Content, In Your Meta Tags (Title), Etc.. This Has 2 HUGE BENEFITS: • Often No One Optimizing For These Terms! Competition Has NO IDEA! • Traffic You’ll Get Is Much More BUYER Oriented=$$$$$$!

  17. #2: "Power SEO." 1.Money Related: “Price, Cost, Buy, Get, Find, Compare, Comparison, Reviews, ” Your Own Product Codes (e.g. P5N-M5N), & Product Names, = These Are Great Keywords. 2.Problem Related: “Help, Fix, Solve, Problem, Remove, Get Rid Of, Stop, Break.”

  18. #2: "Power SEO." *Focus On Solving Problems. The Problems You Discovered In Your KW Research. “How To” Information Works Great as Long As You Address The Problems That Your Market ACTUALLY HAS. *“Cut To The Front Of SEO The Line” In Some More Competitive Markets By Using Different Content Outlets & Mediums:

  19. #2: "Power SEO." 3 Main Ways Of Doing It: 1.High Traffic Sites: Tumblr, Ezinearticles, etc. (Search Engines Seem To Trust These Sites) 2.Videos (Youtube owned By Google). 3.Images:

  20. #3: "Power SEO." *Dozens Of Different SEO Tools & Services On The Market. • SEO Nuke: Automation. • SEO Elite: Great For Research & Link Building. • Many Different Link Building & Article Submission Services (Really For The SEO Benefit of Articles): http://www.instantarticlewizard.com/, http://www.jetsubmitter.com/, http://www.seolinkvine.com/

  21. #3: "Power SEO." *Plugging The Holes: • Title Tags: As Unique & Targeted As Possible While Still Being Phrases Actually Searched On. • Internal Linking Structure: Keep It Natural. • Volume of Pages: Many Ways of Generating Content. Watch Google Analytics for Hot Keyword Trends. Example: Loan Mod 2009. No One Optimizing. Easy Traffic.

  22. #3: “SEO Link Machine." Directory .EDU Comment Blog Comment .EDU The GOAL: DMOZ Blog Roll Article

  23. #3: “SEO Link Machine." *FACT: Links Are One Of The Biggest Traffic Sources Online - (Even Without The SEO Benefit!). Maybe More Valuable Themselves vs. SEO? *More Links = More Traffic…Mass Links From Relevant Sites=VERY VALUABLE TRAFFIC. *A Single Link Can Send 7-10 HIGHLY TARGETED VISITORS to Your site EVERY DAY for ETERNITY.

  24. #3: “SEO Link Machine." Powerful Ways To Get Inbound Links: *.EDU Links (University Links-Maybe More Trust b/c Of Age Of Sites) *Directory Links: Directory Submission ($29+). http://info.vilesilencer.com/top. *DMOZ.org: Extreme VIRAL link power! *Paid Directories- Yahoo! & Other Smaller Ones. Some People Reporting Great Results Here…Some Highly Targeted=$$!

  25. #3: “SEO Link Machine." *One Way To GET Huge Amounts Of Links (And FREE CONTENT) Is To Start A Directory For Your Market! YourSite.com

  26. #3: “SEO Link Machine." More Ways To Get A Ton Of Inbound Links: 1)Articles: The Key Is In Marketing Them YOURSELF. 2)Blog Comments: KeywordLuvPlugin, CommentLuv, DoFollow. Good For Getting Basic Links…But, Takes A LOT of Comments To Make A Difference. http://dofollow.info/ http://www.trafficgenerationcafe.com/commentluv-enabled/

  27. #3: “SEO Link Machine." 3)Use SEO Elite Or Similar To Discover Who’s Linking To Your Competition. Try To Get A Link From Them Too. Model Your Site After Theirs- How Are They Getting Traffic? 4)Free Content Hosts: Squidoo, Hubpages, Etc. 5)Forums: Great For Traffic & Inbound Links! Highly Targeted. Get In Or Start Popular Threads.

  28. #3: “SEO Link Machine." Case Study: Niche Market Several Years Ago:

  29. #4: "Blogging For Traffic." *Blogging Is Now A Dominant CommunicationMedium: Very Well Accepted.

  30. #4: "Blogging for Traffic." *Use Youtube Videos To Drive Traffic Through Bloggers (Embedded Code): *Once A Hot Video Hits The Blogosphere, It Can RapidlySpread Because Of “Community Effects.” Bloggers Monitor each Other Hunting For The Latest Content...Smart Marketers Use This To Their Advantage!

  31. #4: "Blogging for Traffic."

  32. #4: "Blogging for Traffic." *Use Blogs To Drive Traffic By Spreading A Message(And LINKS!) Quickly Through PRs: Blog Blog Blog Blog Blog Blog

  33. #5: “Mass Integration." *Integrate All Marketing Efforts (SEO, Social Media, PPC, Offline) Create A TON of Ways For People To Reach You… The Goal: Targeted Buyer TRAFFIC = Leads = Sales = Money.

  34. #5: “Mass Integration."

  35. #5 Mass Integration

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