Summer Grilling & Rippin’ Ribs Contest (May - Aug 2009)

1. Summer Grilling & Rippin’ Ribs Contest (May - Aug 2009) • Drive Summer Sales with 2nd Annual Rippin’ Ribs Program • engage consumers with a Rippin’ Ribs Recipe Contest (enter your pork ribs recipe to win cash prizes and trip to Lake Tahoe, CA to participate in the Rippin’ Ribs cook-off) • encourage distributors to put a sizzlin’ hot brand on display • Support • high-value IRC and MIR • $4.00 off grilling items IRC (for Grocery) - $2.00 off ribs, $1.00 off BBQ sauce, $1.00 off charcoal (Wine Purchase Required and No Wine Purchase Required) • $5.00 MIR off grilling items (No Wine Purchase Required) • All coupons are 25/pack and expire 8/31/09 • case card with contest entry form tear pad • web-based and print advertising through Self, Food & Wine, Cooking Light & Wine Enthusiast • non-contest case card for markets where contests are not legal (CA & PA) • branded Weber Smokey Joe grill display piece • Local Incentive Ideas • great opportunity to create an in-store display contest (encourage all 5 varietals on display with a Summer BBQ theme) • in-store tastings to encourage trial of all varietals • BBQ Ribs & Zin >>> a great pairing! • Zin is the American wine >>> BBQ is the American food • Gnarly Head is a hot brand >>> BBQ’ing is sizzlin’ hot • Gnarly Head is at 62% ACV and growing at 132% - AC Nielsen TTL US FOOD 2.7.09 Wine Enthusiast Magazine’s American Winery of the Year, 2007 gnarlyhead.com

2. Summer Grilling & Rippin’ Ribs Contest (May - Aug 2009) Drive Displays with In-Store POS All coupons expire 8/31/09 $4 off Grilling Items No Wine Purch Req’d $4 off Grilling Items Wine Purch Req’d Summer Case Card for Non-Contest States (CA & PA) Contest Case Card w/ Tear Pad Entry All POS ships late April! $5 off Ribs MIR No Wine Purch Req’d $1 off Ice for Drug and Liquor No Wine Purch Req’d Branded Smokey Joe grill display Wine Enthusiast Magazine’s American Winery of the Year, 2007 gnarlyhead.com