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Trendwatching

Trendwatching.com. Jacquie LiVoti November 2009. Overview. Founded in 2002 by Reinier Evers Website focuses on emerging trends around the world Free to subscribe; receive the latest trend briefing every month

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Trendwatching

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  1. Trendwatching.com Jacquie LiVoti November 2009

  2. Overview Founded in 2002 by Reinier Evers Website focuses on emerging trends around the world Free to subscribe; receive the latest trend briefing every month Premium membership allows users to look ahead at possible future trends for 2010 Easy to navigate website’s layout with specifically labeled tabs

  3. “NOWISM” Latest Trends Nowism represents a case of consumers jumping on the bandwagon the moment they actually can. Experiences: Rather than living for the future consumers live for the now. People become addicted to collecting as many stories and experiences as soon as possible. (i.e. traveling) Online: ‘Digital’ has become synonymous with ‘instant.’ Since the online world is expanding so quickly, instant gratification is even easier to obtain. “The need is never new, the new ways to fulfill it are.”

  4. Previous Trends As consumers are exposed to more purchasing choices there is more of a need for reviews. The need for this advice is available online. Having access to millions of other consumers and their experiences and opinions allows for an easier purchasing process. Businesses have come to realize the shift in advertising. The new peer-to-peer trend of critiquing has become a trusted way of buying. “Reviewing is the New Advertising”

  5. Consumers come first Businesses are now expected to take the necessary steps to provide consumers with any and all information they might need. From production processes to ingredients to labor conditions, these will all increasingly influence performance and pricing reviews. Fatburgr is a website containing the nutritional facts of fast-food restaurants and chains. More than 25 restaurants are listed on the site including the calories, fat, carbs and fiber content for each menu item.

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