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MKTG 522 In order to succeed, you must read/Uophelpdotcom

For more course tutorials visit<br>www.uophelp.com<br>Course Project - Final Marketing Plan Submission <br>1.0 Executive Summary<br> <br>2.0 Situation Analysis<br> <br>2.1 Market Summary<br>2.2 SWOT Analysis<br>2.3 Competition<br>2.4 Product (Service) Offering<br>2.5 Keys to Success<br>2.6 Critical Issues<br> <br>3.0 Marketing Strategy<br>

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MKTG 522 In order to succeed, you must read/Uophelpdotcom

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  1. MKTG 522 In order to succeed, you must read/Uophelpdotcom For more course tutorials visit www.uophelp.com

  2. MKTG 522 Complete Course Project (Marketing Plan) For more course tutorials visit www.uophelp.com • Course Project - Final Marketing Plan Submission • 1.0 Executive Summary • 2.0 Situation Analysis • 2.1 Market Summary • 2.2 SWOT Analysis • 2.3 Competition

  3. MKTG 522 Week 1 Course Project Marketing Plan Topic For more course tutorials visit www.uophelp.com • Course Project • This week, you will begin working on your Marketing Plan that is due in Week 7. Click on the Marketing Plan tab in Course Home for the full details. • Submit your Marketing Plan topic using the Marketing Plan Topic Form found in Doc Sharing. • Please download and review the Marketing Plan Guide in Doc Sharing prior to beginning your marketing plan. Also, see the Sonic Marketing Plan Example and Exercises in the Appendix of your Kotler textbook. The questions asked in the exercises may help you further develop your marketing plan.

  4. MKTG 522 Week 1 DQ 1 (Market Research) For more course tutorials visit www.uophelp.com • Name the six steps in the marketing research process as discussed in the Kotler text. • Why is it important to include all of these steps in the research process? • Why is the first step the most important?

  5. MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning) For more course tutorials visit www.uophelp.com • Why is it important for a company to have a well written mission statement? • What key points do you think need to be included in the mission statement? • Should a mission statement also be a marketing tool?

  6. MKTG 522 Week 1-7 All DQs For more course tutorials visit www.uophelp.com • MKTG 522 Week 1 DQ 1 (Market Research) • MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning) • MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior) • MKTG 522 Week 2 DQ 2 (Target Market Selection)

  7. MKTG 522 Week 2 Course Project Marketing Plan (Draft 1) For more course tutorials visit www.uophelp.com • Course Project - Marketing Plan Submission #1 • This week, your first draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing. • In the first draft of your Marketing Plan, you will be providing your first draft, which includes Section 2.0 in your Marketing Plan. Please remember to go back and revise these sections based upon the grading feedback, the readings, lectures, and discussions throughout the course

  8. MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior) For more course tutorials visit www.uophelp.com • What are some of the factors that influence consumers’ buying behavior? • Have the purchasing habits of your parents and/or grandparents influenced your buying behavior? • If you were to open your refrigerator and cupboards and compare the contents with those of your parents, would you find some brands in common?

  9. MKTG 522 Week 2 DQ 2 (Target Market Selection) For more course tutorials visit www.uophelp.com • What are some of the challenges faced by marketers as they attempt to define their target markets? • How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable? • Why is extensive research necessary for an accurate definition of a target market?

  10. MKTG 522 Week 1-7 Entire Course For more course tutorials visit www.uophelp.com • MKTG 522 Week 1 Course Project Marketing Plan Topic • MKTG 522 Week 2 Course Project Marketing Plan (Draft 1) • MKTG 522 Week 4 Course Project Marketing Plan (Draft 2)

  11. MKTG 522 Week 3 DQ 1 (Branding) For more course tutorials visit www.uophelp.com • Procter & Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 269 in chapter 9 of your e-text. • Given our study through the first three weeks, to what do you attribute P&G's success and its ability to continually grow its business? Were you to project into the future, what recommendations would you make to P&G marketing executives, especially as to where the company might be vulnerable?

  12. MKTG 522 Week 3 DQ 2 (Competitive Strategies) For more course tutorials visit www.uophelp.com • As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer

  13. MKTG 522 Week 4 Course Project Marketing Plan (Draft 2) For more course tutorials visit www.uophelp.com • Course Project - Marketing Plan Submission #2 • 3.0 Marketing Strategy • 3.1 Mission • 3.2 Marketing Objectives • 3.3 Financial Objectives • 3.4 Target Markets

  14. MKTG 522 Week 4 DQ 1 (Pricing Strategies) For more course tutorials visit www.uophelp.com • As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

  15. MKTG 522 Week 4 DQ 2 (Marketing of Services) For more course tutorials visit www.uophelp.com •   How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?

  16. MKTG 522 Week 5 DQ 1 (Channels of Distribution) For more course tutorials visit www.uophelp.com •   part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution? • It has been said that "channels of distribution may be the best opportunity for a sustained competitive advantage." Based on your Kotler text, would you agree or disagree? Why?

  17. MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and Logistics)l For more course tutorials visit www.uophelp.com • Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.

  18. MKTG 522 Week 6 Course Project Marketing Plan (Draft 3) For more course tutorials visit www.uophelp.com • Course Project - Marketing Plan Submission #3 • 3.5 Positioning • 3.6 Strategies • 3.7 Marketing Mix • 3.8 Marketing Research

  19. MKTG 522 Week 6 DQ 1 (Marketing Communications) For more course tutorials visit www.uophelp.com • Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling?

  20. MKTG 522 Week 6 DQ 2 (Advertising Effectiveness) For more course tutorials visit www.uophelp.com • www.uophelp.com • Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, such as Verizon's "Can you hear me now?" ads or the Aflac ad (with the white duck that squawks "AFFFFLAAAAAAAC!")

  21. MKTG 522 Week 7 DQ 1 (International Markets) For more course tutorials visit www.uophelp.com • Kellogg Company (you know them as Kellogg's, makers of Rice Krispies, Corn Flakes, and a variety of other cold cereal products) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally.

  22. MKTG 522 Week 7 DQ 2 (Ethics and Social Responsibility) For more course tutorials visit www.uophelp.com • Customer complaints about Toyota cars suddenly accelerating were initially downplayed by Toyota Motor Sales in December 2009, which initially stated that it was caused by the driver's side carpeting getting in the way of the pedal. Toyota's announcements at the beginning of 2010, however, suggested that the real culprit was a defective gas pedal. This resulted in many calls for an investigation, as the initial claim about the carpeting was seen as apparent camouflage for a more serious situation, one that is alleged to have resulted in hundreds of Toyota cars suddenly accelerating and unable to stop, as well as several passengers dying in accidents.

  23. MKTG 522 In order to succeed, you must read/Uophelpdotcom For more course tutorials visit www.uophelp.com

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