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Preparing for the Case Panel. Dr. Laura Whitcomb Mgmt 497. Information Competence. Find the data Evaluate quality/bias of data Interpret & analyze data Apply theoretical concepts to organize data Integrate data with other knowledge Draw conclusions from data
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Preparing for the Case Panel Dr. Laura Whitcomb Mgmt 497
Information Competence • Find the data • Evaluate quality/bias of data • Interpret & analyze data • Apply theoretical concepts to organize data • Integrate data with other knowledge • Draw conclusions from data • Communicate & defend conclusions effectively
Library Databases • Value Line: company & industry • Quickest starting point • FACTIVA, Zacks • Industry & financial strategies/performance • ABI Inform, Business Source Premier, LEXIS • Management capabilities & strategies • SWOT (BSP) Look for in-depth articles vs. 1 in. column announcements
Internet • Find the company’s website • Get latest financials • Check PR and corporate responsibility presentation • Read the latest annual report, with attention to management’s report on performance • Yahoo Financial, Marketwatch
Types of Questions • Know strategy concepts • Prepare for updated midterm • Review the case so you can compare • What were the objectives/strategies then vs. now • Who was running the company then vs. now • How was financial performance then vs. now • Recommendations • Would you invest in this company today?
Preparation Dress professionally Bring well-organized notes for reference Sort by SWOT, strategy Different ways same info may be used Do NOT read notes aloud during panel Practice talking about the case beforehand to improve your fluency for the panel