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International Marketing Strategies in a Changing Global Environment

Understand international marketing concepts, analyze markets, develop marketing plans, and implement strategies for global success. Learn about market analysis, demand estimation, and cultural, political, and economic factors. Achieve the course objective through various learning methods.

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International Marketing Strategies in a Changing Global Environment

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  1. Spring 2013MKTG 5335Marketing in the International EnvironmentCourse Review

  2. Course Objective The course aims at providing an understanding of international marketing in a changing global environment. An international marketing conceptual framework will be discussed to analyze a market, develop a marketing-mix (program/plan), and design a strategy to implement the plan. Students are expected to learn about demand estimation/modeling, market analysis, and marketing planning and strategy from a managerial perspective.

  3. Learning Goals Delineate the difference between domestic and international marketing. Understand and appreciate the diversity in political, cultural, economic, and financial environment facing international marketing. Analyze and evaluate a country’s market potential using various political, cultural, economic, and financial criteria. Estimate demand for a product in a specific country. Design a marketing plan to reach country markets.

  4. Marketing and the Environment Economic Social Demographic Marketing Mix Product Price Promotion Place Marketer Target Market Political Cultural Feedback Technological Legal

  5. Methods The course objective and learning goals were attained using the following methods. Methods of learning Chapter discussion (Ch 1-18) Cases (7 cases) Project (1 project) Videos ( 6 videos) Demand Estimation Exercise

  6. Cases

  7. Videos

  8. Thank you all for taking the class, it has been my pleasure…. Questions/Comments?

  9. COMPETITIVE DIALECTIC Thesis Synthesis (Thesis) Synthesis (Thesis) Antithesis Antithesis

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