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Business Presentation June 2009. prepared for. Myocet Forecast. MBC Total Market (IMS data u nits ). Total Market 2005 (IMS data). Myocet Forecast. 5 years forecast. Abelcet Forecast. Analysis of the environment.
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Business Presentation June 2009
MyocetForecast 5 years forecast
Analysis of theenvironment • Erkim is the exclusive distributor of Gilead. Gilead set up its Turkish operation and trying to get the marketing rights back from Erkim. They already got back the rights for Hepsera paying a compansation fee to Erkim. The situation is unclear for Ambisome. Gilead was expecting the rights to be transfered in 2010 but the rumor is Erkim will manage not to give the rights until 2013. From time to time because of lack of cooperation and probably other reasons Gilead does not supply necessary amount of Ambisome to Erkim. • IMS does not reflect the real sales as tenders are taking place for this product. Tenders are for hospital products. • It is a very good time to relaunch Abelcet as Erkim is not promoting Ambisome and having problems with Gilead. Additionally there are rumors for Erkim going to bankruptcy. • Doctors are not happy with the way Erkim treats them.
Scenario 1 (current SUT) Total Market (for 5 coming years)
Scenario 2 (hypotheticalnew SUT) Total Market Units (for 5 coming years)