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Greenwashing. Smo 406. Introduction. DAVID TREBEC. SEX SELLS. And so does being environmentally friendly!!!!. jeopardy. The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. ANSWER. WHAT IS GREENWASHING!.
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Greenwashing Smo 406
Introduction • DAVID TREBEC
jeopardy • The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service
ANSWER • WHAT IS GREENWASHING!
The Issues • What is greenwashing? • Contemporary issue • MAJ
When The Green is Just Veener • Greenwashing article • background (has been building since the 70’s, most ppl have experienced it but don’t really know what it is) • Katieeeeeeeeeeee
VOCAB • Goes w/ background info/katie
Current TRENDS Pam (also examples of what companies/ppl are doing) Stats Quote from terra choice. Depth/frequency
6 sins of greenwashing • Sin of the hidden trade-off (Katie) • Sin of no proof (Dave G) • Sin of vagueness (Pam) • Sin of irrelevance (Dave M) • Sin of fibbing (Maj) • Sin of lesser of two evils (Mahalia) • Examples and information about the sin (not from the article)
What are the ethical issues? (negz/Unethical) • False advertising (K) • Consumer confidence – misleading/deceiving consumers (K) • Taking advantage of the trend (Maj) • Undermines the existence of “green” products/companies (katie) • Regulation (Katie)
Buyer Beware (Dave M) Adv’s • Why do companies actually do it? • Everyone else is doing it, value of ethical corp culture page 11/12 • There is no legislation/regulation • Consumer resp • Consumer pay more for green product • Market share/competition/better margins
Related issues/ Bigger picture • Green parks, national (david, research) • Mislabelling – socially resp (Maj)Ethical branding
Overcoming Greenwashing/ Preventive Measures (Mahalia) • Compelling story to go along with products = emerge as legitimate company? • Identify greenwashing, meet regulate it, standardize it. Consumer Index example. (comparable to health regulations) • Awareness
“What if” situations • What are the extremes of this issue? • Come up with what ifs, all of us!
Conclusion • Is it acceptable? • Break out question • Our conclusion • Bigger discussion
Discussion Questions • Will advertisers who rely on “greenwash” end up damaging the products they are trying to sell? • Are there too environmental images and messages? • Are ppl switching off to green issues or are we able to make up our own minds without the help of advertisers?