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CERL Promotion Working Group

This update discusses the ongoing work of the CERL Promotion Working Group, focusing on enhancing visibility, communication with members, and strategic planning for promoting CERL in Europe. Initiatives include creating professional design templates, producing printed materials, and updating the website. The group aims to engage new members and increase website traffic through targeted events and outreach activities.

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CERL Promotion Working Group

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  1. CERLPromotion Working Group Update for Coordinating Committee meeting, Vienna 2015

  2. Background • Working Group comprises: Adrian Edwards (chair), Marian Lefferts, Ingeborg Versprile, Cristina Dondi, Kimberley Hart, and Timo Schleier • Relates primarily to the prioritization of work undertaken by the CERL staff and the website team at Göttingen. Specifically aims for the medium term are: • the creation of professional design templates for all CERL printed and electronic publicity materials; • the production of an updated series of printed publicity leaflets; • the development of new content, navigation and design in the CERL website at www.cerl.org • the formulation and implementation of a policy for the use of the tools listed above, to ensure effective dissemination to CERL members and the wider communities

  3. Workplan Oct 2014-Mar 2015 • At Oslo meeting, agreed a programme of work for the period October 2014 - March 2015: • Leaflets • Complete the drafting, design, and production of a new leaflet on ‘Provenance’ , working with Marieke (Provenance Working Group).  • (This completes the set of new style CERL leaflets.) • Website • Begin the re-design the homepage of the CERL website. • Mock-up created and shared with the CERL Board. 

  4. Workplan Oct 2014-Mar 2015 (continued) • CERL on the World Wide Web • Explore whether there is anything we can do to ensure that CERL results always rank highly in Google search results.  • (We need member libraries to provide links on their own websites to the CERL homepage, and for individuals who use Google+ to mark CERL as a trusted site.) • Welcoming new members • Review what new members currently receive when they join CERL.  • Invite new members to write about themselves for the CERL Newsletter. 

  5. Workplan Oct 2014-Mar 2015 (continued) • CERL Newsletter • Complete and publish a Newsletter to schedule in December 2014.  • CERL Jubilee 2016 • Continue planning a jubilee book and suite of pages on the CERL website (to include a timeline and video interviews with key people from CERL’s past).  • Promotional events • Explore the possibility of a CERL reception in London in June 2015 to coincide with the annual LIBER Conference. 

  6. Next steps (Mar-Oct 2015) • Seek new members for the Promotion Working Group; volunteers sought (although we do have our sights on a couple of people who we will approach) • From March 2015, a formal ACTION PLAN will take the place of the informal workplan. • Over to Ingeborg to present the first ACTION PLAN for March to October 2015…

  7. Action plan: goals • Increase visibility of CERL in Europe • Intensify communication with members • Succession planning, rejuvenation of CERL’s membership • Increase website traffic

  8. Action Plan Mar 2015-Oct 2015 • Increase visibility of CERL in Europe Convince CERL members to act as ambassadors Present CERL at targetedevents, and at targetedorganisations Organise event for CERL members and potential members (London, June 2015)

  9. Action Plan Mar 2015-Oct 2015 • Intensify communication with members Review/rewrite key webpages refering to membership Increase the outreach and raise the profile of CERL events using using timeline, CERL’s mailing list and social media Increase the visibility of CERL’s activities by inviting new members and ambassadors to distribute CERL’s leaflets CERL Newsletter (due June/July 2015): theme: image recognition; also introducing new members

  10. Action Plan Mar 2015-Oct 2015 • Succession planning, rejuvenation of CERL’smembership Aimtoattract a different audience via CERL’sevent in London for (potential) members, explicitly invite attendees to bring their new professionals (trainees, early-career staff). Beingactive on social media, toreachcomplementaryaudiences Redesignandrefreshment of CERL’s leaflets (done) as well as monitor theirlifespan

  11. Action Plan Mar 2015-Oct 2015 • Increase website traffic Ask member libraries to provide links on their own websites to the CERL homepage, Recommend individuals who use Google+ to mark CERL as a trusted site, Refresh the website’s home page, make it more visual, Present CERL’s events in a timeline: making it easier for the user to identify and plan relevant events.

  12. Visitors CERL website

  13. Visitors CERL website

  14. Upcoming events CERL Dissemination Schedule

  15. Thank you i.versprille@cerl.org

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