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Navigate the complex global marketplace with effective HR leadership strategies. Develop talent, expand globally, and ensure business success. Discover key market factors and enhance global leadership competencies.
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PROVIDING LEADERSHIP: HR ALIGNMENT TO GLOBAL BUSINESS STRATEGY Being Better Than You Believe
Financial markets are unpredictable • Cost and profitability pressures abound • Struggle for market share persists • Difficult to find the right talent • Global recession is affecting everyone…turning the corner but progress will be slow! What is the present state of the world? Being Better Than You Believe
There is increased focus on what is happening around the world Being Better Than You Believe
Everybody is talking about going global… and for many it’s the flavor of the month! Being Better Than You Believe
Consumer spending in emerging markets now tops US! • Emerging markets account for 33.6% of global spending this year compared to 27.1% for US • Rise of emerging markets is helping to revive the global economic growth after the recession Global Focus is more Substantive! Wall Street Journal 2/25/2010 Being Better Than You Believe
Global involvement clearly is becoming a business necessity Being Better Than You Believe
But success globally is not easily achieved. Being Better Than You Believe
Global success will be achieved by effectively managing our Human Assets as well as our Financial Assets,…this is where HR Leadership is indispensable Being Better Than You Believe
Everyone is talking about Carbon footprints, but what about your Leadership Footprint? Being Better Than You Believe
Expand to new markets and consumers • Remain competitive • Opportunity to increase sales, volume, and market share Why go global? Being Better Than You Believe
what are the watch outs when going global? Being Better Than You Believe
Not Thinking Globally and Acting Locally • Operating HR as a Business Silo • Not Developing Cross Cultural Competence and Dexterity 3 Major Pitfalls to Avoid Globally Being Better Than You Believe
Going global requires understanding the business context first Being Better Than You Believe
External- the Marketplace • Internal- the Workplace Global HR must align 2 critical focus areas Being Better Than You Believe
Key market factors: • Products/services: packaging, sku • Supply chain: production, raw materials, environmental issues • Placement: distribution, place • Promotion: how do I create awareness/trial • The Consumer: psycho/social/demographics • Economic considerations: currency, tax, inflation, forex Marketplace Being Better Than You Believe
Market entry: • Acquisition • Greenfield • Merger • Cost/Benefit and ROI Marketplace Being Better Than You Believe
Who will do this work and what skills are needed? • Health & Safety • Legal considerations/HR Policies: local compliance/global consistency • Quality of work life issues • Compensation/Reward systems Baseline Workplace Issues Being Better Than You Believe
But there is much more required to be successful Being Better Than You Believe
Rebrand As Strategic Business Partner • Global Talent Development Strategy • Develop Global Leadership Competencies • Increase Overall Engagement • Stimulate Innovation 5 Critical Areas Where HR Leadership Spell Business Success Being Better Than You Believe
Transition from transactional to strategic ( 80-20 rule reversal) • Reorganize/ Decentralize and Co-locate • Team with the line: Sales, Marketing, Mfg etc. Rebrand As Strategic Business Partner Being Better Than You Believe
Identify talent Global Talent Development Strategy Being Better Than You Believe
Identify the next 2 generation of leaders as early as possibleReflect the diversity of the consumer Being Better Than You Believe
Identify talent • Develop talent through career tracks Global Talent Development Strategy Being Better Than You Believe
SeniorLeader Mid-LevelLeaders EmergingLeader IndividualContributor Clarify the Career Tracks to Global Career
Getting talent • Develop talent through career tracks • Succession/Transition planning with local/regional high potentials/performers Global Talent Development Strategy Being Better Than You Believe
It all begins with the first job • Up is not the only way, broaden with lateral moves • Provide global experience through short term or long term assignments • Promote early and often Identify global pathways Being Better Than You Believe
Companies that do global succession planning have lower turnover…. Being Better Than You Believe
Transition planning involves skill and knowledge transfer…. Being Better Than You Believe
Go beyond technical and management competencies to global leadership competencies Develop Global Leadership Competencies Being Better Than You Believe
Global Leadership Competencies • Strategy/Vision • Self-Awareness • Personal impact • Relationship Building • Team Building • Inclusive Leadership • Managing People • Communication-written/oral • Influence/Negotiation Innovation Business/Global Perspective Consumer/Customer Focused Planning/Priority Setting Results Oriented Analytical/Decision Making Managing Ambiguity Being Better Than You Believe
Required & mandatory, not discretionary • Required for advancement • Evaluated in performance assessment • Rewarded when practiced Global Leadership Competencies Being Better Than You Believe
Global leadership competencies improve cross cultural effectiveness and improves managerial dexterity “on the ground”! • One of the biggest reasons for the failure of expatriate assignments is because this dimension is not mastered! Develop Global Leadership Competencies Being Better Than You Believe
Understand that engagement differs around the world Increase Overall Engagement Being Better Than You Believe
Engaged employees demonstrate an intense loyalty to the company along with a work ethic that is passionate, innovative and bottom line oriented. Increase Overall Engagement Being Better Than You Believe
Disenchanted • Understands career path and responsibilities • Significantly less motivated and displays virtually no emotional ties to job or organization • Disengaged • Completely disconnected from job, essentially going through the motions. Increase Overall Engagement: 4 levels of engagement Being Better Than You Believe
Enrolled • Highly motivated, with a clear view of current job responsibilities and career potential • Not emotionally connected to job or organization • Engaged • Completely and fully Rationally, Emotionally and Motivationally connected to job, manager and organization Increase Overall Engagement: 4 levels of engagement Being Better Than You Believe
Global Engagement Gap Source: 2009 Towers Perrin Global Workforce Study Being Better Than You Believe
United States Source: 2009 Towers Perrin Global Workforce Study Being Better Than You Believe
United Kingdom Source: 2009 Towers Perrin Global Workforce Study Being Better Than You Believe
Brazil Source: 2009 Towers Perrin Global Workforce Study Being Better Than You Believe
Russia Source: 2009 Towers Perrin Global Workforce Study Being Better Than You Believe
India Source: 2009 Towers Perrin Global Workforce Study Being Better Than You Believe
China Source: 2009 Towers Perrin Global Workforce Study Being Better Than You Believe
Do people enjoy their work? Do they strive for excellence? • Do they feel fairly compensated? • Are they a valued team member? • Do they genuinely enjoy their relationships with their managers and team? • Is there a future here for them? Can they define that future? Increase Overall Engagement Being Better Than You Believe
Are they encouraged to be innovative in their work? • Are ideas for improving efficiencies heard and taken seriously? • Are they supported in efforts to develop new skills and capabilities? • Are they encouraged to balance work and family life? • Are they measured by results or how many hours you put in? Increase Overall Engagement Being Better Than You Believe
Engagement globally must consider the cultural framework • What motivates in Brazil, will be different than Russia, China or India • Communication and Listening are constant factors everywhere! Increase Overall Engagement Being Better Than You Believe
The role of HR is to continuously assess the organizational climate and proactively address the elements which inhibit full engagement Increase Overall Engagement Being Better Than You Believe
There is a tendency in organizations to continue the same programs, policies and products without giving thought to their true efficacy Stimulate Innovation Being Better Than You Believe
“Insanity is doing the same thing over and over again and expecting different results” Albert Einstein Being Better Than You Believe