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Communicating a Vision to staff. Lukasz Augustyniak Eurostat Press Office and Internal Communication Unit. The Eurostat Vision. To make efficiency gains and save money: Integrated production Standardisation Competition from private sector Better response to user needs. Who does what?.
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Communicating a Vision to staff Lukasz Augustyniak Eurostat Press Office and Internal Communication Unit
The Eurostat Vision To make efficiency gains and save money: • Integrated production • Standardisation • Competition from private sector • Better response to user needs
Who does what? • Senior management • Coordination Group – New Vision for European Statistics • Management of the Vision at Eurostat (MOVE) Project Team • Subgroup on communication
Communicate need for change to staff Engage staff Support by senior managers Two-way communication Communication plan Variety of tools Success factors Challenges Name of the presentation
Communication actions • Intranet • Internal newsletter • Staff meetings • Open space meetings • Away days and seminars • External speakers
Evaluation Staff Opinion Surveys Evaluation questionnaires Plan your communication actions Be concrete Involve middle managers Lessons learned Name of the presentation 6
