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Linksys Channel Program Enhancement - Driving Partner Profitability and Alignment with Cisco

Linksys is enhancing its channel program to reward partners and increase profitability. The program offers access to products, increased discounts, marketing support, and partner support. It also establishes Linksys as a value brand and introduces "Business Assure" services to support the connected office. Linksys' industry-leading SMB products are purpose-built for business.

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Linksys Channel Program Enhancement - Driving Partner Profitability and Alignment with Cisco

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  1. Why Change/Enhance? • Increased solution complexity and breadth of product offering requires partners to invest in training and services offering • Linksys will reward this investment • Multiple routes to Market with different business models and profitability expectations • E-Comm • DMR • Retail • VAR • Closer alignment with Cisco to capitalize on opportunity • Partner recruitment • Linkage to Cisco partner program • Meet profitability expectations of Cisco VAR’s

  2. Guiding Principles In Our Program Design • Linksys will maintain two separate channel programs for Consumer and small business operations • Create a tiered program that reward partners that invest in Linksys • Increase partner profitability and protect the integrity of our supply chain • Differentiate partners thru… • Access to product • Increased discount • Marketing support (lead generation, MDF etc…) • Partner Support (Pre and post sales support, pricing, config. Etc) • Global program with consistency and scale • Program will Incentivize partners to sell products and Linksys branded services • Create linkage to Cisco that • improves ease of doing business for partners • increases customer satisfaction • Establishes Linksys as the clear “value brand” alternative

  3. Announcing “Business Assure” Services • Suite of Services to support the Connected Office • Supports the channel program and provides opportunities for value-added products the Linksys partners can deliver to their customers • Drives incremental profit opportunities for VARs Business Assure Reseller Services Product Services Robust Warranties Extended Warranty Coverage Advanced Replacement Broadened Educational Series Specialized Product Tracks Advanced Technical Support

  4. Service Offerings

  5. Industry Leading SMB Products-“Purpose Built For Business” WAN SVR3500 First T1/E1 Router WRVS4400N Highest Performance Security Router In Its Class RV042 Best Selling SMB Dual Port VPN WAN Router LAN SRW2048 – Best Selling SMB (48) Port GE L2 Managed Switch SFE/SGE2000s – 1st Stackable Managed L2 For Linksys RPS1000 – 1st Multi-Family RPSU For Linksys Storage NSS4xxx/6xxx – 1st Family of Integrated NAS Solutions For SMB 1st NAS Storage Product Within Cisco RPS1000 – 1st Multi-Family RPSU For Linksys Wireless WAP4400N Only SMB Draft “N” SMB AP WVC200 Lowest Price P/T IP Cam

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