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Jan Hak

SAMENWERKING TUSSEN INDUSTRIE EN ACADEMIA, OVER DE GRENZEN HEEN. Twice as Much Food Twice the Quality Half the Resources. Jan Hak. Result oriented initiative with market led approach Platform for sectors: Water - Agri-Food - Horticulture (T + U)

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Jan Hak

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  1. SAMENWERKING TUSSEN INDUSTRIE EN ACADEMIA, OVER DE GRENZEN HEEN Twice as Much Food Twice the Quality Half the Resources Jan Hak

  2. Result oriented initiative with market led approach • Platform for sectors: • Water - Agri-Food - Horticulture (T + U) • With: Holistic approach on Consumer Acceptance • Involving: Logistics, Cleantec, Pharma and Bio-based products • Enabled by: ICT and Hi-Tech

  3. Characteristics: • Innovative • Bottom up • Demand driven • Chain approach (primary, secondary and maybe tertiary) • Technologies: Connecting sectors • Cementing relationship agro-sector – industry • Entrepreneurial approach North - South

  4. Initiators and Supporters: • Ate Oostra, MFS, voorzitter • Jan Hak (GMV) • Raoul Bino (WURAFSG) • Bob van derPijl (NABC) • Theo Meijer (FoodValley) • Hans Huibers (ZLTO) • Rudy Rabbinge (WUR, Emeritus) • Sybe Schaap (NL Water Partnership) • HennySwinkels (Van DrieGroep) • Maarten Zwaan (Rijk Zwaan, ex-CEO) • Bernard de Geus(TopinstituutGroeneGenetica) • InekeDesentj’e Hamming (FME/CWM) • … And many others !

  5. Goals : • Securing Food in and for Urbanized Areas • Stimulating Entrepreneurship • New Business Opportunities • Cooperation Business and Academia • Know-how Sharing and Transfer • Spin-off: Innovations in Science, Technology, Education, Training

  6. The M of Metropolitan Over 50% of the world population lives in cities. In 2050 it will be over 70%. The “endless city”: world’s megacities merge into “mega regions” home to more than 100 million people Mega Regions: Hong Kong-Shenhzen-Guangzhou region (120 million), China Nagoya-Osaka-Kyoto-Kobe Region (60 million by 2015), Japan Rio de Janeiro – Sao Paulo (43 million), Brazil Urban “Corridors”: in India: from Mumbai to Delhi, in West-Africa: Nigeria, Benin, Togo and Ghana and in east Asia: from Beijing to Tokyo via Pyongyang and Seoul (Un State of the World Cities report, 2010)

  7. The Food Security and Metropoles • The cities of the developing world are spectacularly ill-prepared for • the explosion in urban living (Van Ginkel, H., 2008 in FAO, 2009) • Metropoles thirst for water: has to come from far places > pressures distant ecosystems, increases amount of dry zones in soils > increase migration to cities. • Agriculture: Prime agricultural land converted into residential or industrial areas. • Transport: more and more food will have to be transported to and distributed within cities > infrastructure insufficient > stable supply can be jeopardized. (FAO, 2009)

  8. Market-led approach

  9. MFS METROPOLITAN FOOD SECURITY Primary / Secondary suppliers = information Supply system Academia / R&D Institutes Consumer Distributors / Retailers / Food Service 3rd party alliances, partners Supply chain networks regional, global plants, bulk, semi-finished, processing, finishing, packaging

  10. Technology Approach

  11. Integrated Chain System

  12. Product and process innovation approach Integration of ABSTRACTIONS Integrated scope Function Structure Traditional scope Form Production Design Use Recycle Techniques ICT Economics Integration of LIFE CYCLES Integrationof DISCIPLINES (Academi IO, 2011)

  13. Innovation System From Laissez-faire To Innovative Goal Regulation Innovation Knowledge Strategic level 1000 Flowers bloom Generic Improvements Stimulating Trial & Error (competition games etc.) Generic Innovation Input Definition level Tailor level Innovation projects MI-IO projects

  14. Organisation in The Netherlands (Back Office) Connected to MFS: Providing knowledge, input, support and access to networks are: Methodical + Academic WUR - TNO - IDH - BoP Supportive Ministry of EconomicAffairs, Agriculture and Innovation, ForeignAffairs Representatives Industry FME, GMV, VNO-NCW, Fed. AgroTechniek, Metaalunie, LTO, NWP, GH and Others Thematical Dutch and International NGO’s / development Cooperationagencies

  15. Organisation outside The Netherlands Emerging Markets BRIC, CIVETS Developing Markets Africa, South-America, Middle East Innovating Markets (Israel, US, EU) (Local) Companies, Academia, Local Governments, Embassies, TWA, Chamber of Commerce, etc. (Local) Companies, Academia, LocalGovernments, Embassies, TWA, Chamber of Commerce, etc. (Local) Companies, Academia, LocalGovernments, Embassies, TWA, Chamber of Commerce, NGO’s, etc.

  16. MetropolitanFood Security Back Office WorkingCircles Country Steering Committee Steering Committee Steering Committee Innovating Markets Emerging Markets Developing Markets Toolbox Toolbox Toolbox

  17. MetropolitanFood Security Strength – Weakness Matrix (example India) (Smeets, 2011)

  18. Working Circles: • (Example Israel) • Demand and Orange Supply Chains • Precision Agri-, Aqua- and Horticulture • Water in Agri-Food, Aqua- and Horticulture • Harvesting and Post Harvest Handling • Hi-Tech Systems in Agri-food • Packaging and Logistics • Data Collection and Management

  19. MetropolitanFood Security 7 P’s for: People Professional Pro-active Plan Performance Planet Prosperity

  20. www.metropolitanfoodsecurity.nl

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