STEAM Lip Balm

1. STEAM Lip Balm Lesson Plan Slides in White are for Students Slides in Yellow are for Teachers Notes under slides are for both

2. Balmy Polymer Prototypes G Yakman Fall 2009 nataliedee.com

3. Why Lip Balm? Sustainability • buy local & organic – support bee keepers • Less shipping to fill a need Entrepreneur skills • develop specific product based on research & design loop • create and maintain a team-based small startup company with real-life competition & consumers

4. Instructions • Follow the word document and power point instructions • All slides must have a picture – you must replace mine! – you may take photos or get them off the internet – you must reference pictures that you take or get – who took it or what site did it come from • ** if there is more than one question on the slide, break it into multiple slides, each must have an original picture • Your team must engineer (research, develop) and market your product based on target market survey results • Each team member needs to be a leader of one or more part of the process • Each team member must participate in each stage – put names by questions that each person answered – more than one name okay

5. Developing Lip Balm Products Steps: • Research • Target Market • Brainstorming • Prototype Recipe • Process • Cost Analysis • Marketing http://carriesweetlife.blogspot.com/ - corndog lip balm

6. Team Members & Primary Responsibilities

7. Lip Balm Products Business Plans • Research • Target Market - unisex • Brainstorming • Prototype Recipe • Process - produce a sellable batch of tubes of lip balm • Cost Analysis • Marketing - logo, accurate and legal labels, a shipping and display box, a print ad and a television commercial http://planetmillie.com/2012/08/lots-and-lots-of-lip-balms/

8. Technology & Engineering Research • What is out on the market currently in this category? • What variations are offered? • What is the packaging like? • What supplies do you need? • Find a variety of recipes • at least one per team-mate • What are packaging options • What are the benefits and drawbacks of each? http://sweetlemonmag.com/beauty/five-stellar-lip-balms-on-a-budget/

9. Social Studies Research • When invented? • When commercialized? • Where factories? • Who uses it? • Where is it found/sold? • Is there overall customer satisfaction with the current industry? • Is there room for industry growth? Insert Relevant Picture

10. Science Research • What is lip balm made of? • What are the common categories of supplies? • What specific supplies do most recipes have in common? • What are the supplies that seem to vary most? • Where do the supplies come from?

11. Language Arts / Music Research • Technical Writing • How do others say to make it • Media Writing • How do other companies advertise it • Jingles • What is a jingle for another lip balm company http://www.hottopic.com/hottopic/Hot+Topic+Foundation+Music++Life+Pomegranate+Lip+Balm-907223.jsp

12. Physical Ed / Health Research • Athletes & Outdoor Careers • (ex: archaeologist) • Health factor ingredients - medicinal http://www.gracepromotion.biz/images/products/2010111233555964w1000h1000uswallow/flavour-lip-balm-sports-lip-balm.jpg

13. Math Research • What are current prices of various lip balms? • (at least one type per group member) http://lifestyle.allwomenstalk.com/handy-tips-that-youve-probably-never-heard-of/10/

14. Target Market Decide who your target market is and explain why Develop a survey to find out what they will prefer for : • colors • qualities • flavors • packaging styles • and what they will pay for it? tvguide.com

15. Survey 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Comments: Students create 10 questions surveys here, but then give them all a standard survey to use so that there is more consistency in their results. See teacher documents for the recommended survey.

16. Survey Results Each student should collect 10 surveys from people in their target market, all students should work together to tally the results and report them here. http://cargocollective.com/brittanys_portfolio/Lip-Balm-Infographic http://www.statista.com/statistics/195299/leading-us-lip-balm-brands-in-2012-and-2013-based-on-sales/

17. Example Recipes Each team member should find an individual recipe. Pic by Georgette Yakman

18. Recipe Commons • What are the common CATEGORIES of supplies? • What SPECIFIC SUPPLIES do most recipes have in common? • What are the supplies that seem to vary most?

19. Brainstorming Based on the results of your research and survey, brainstorm combinations that your group would like to propose as a viable product. blog.composters.com

20. Prototype Recipe The individual recipes should be evaluated to come up with a simple base recipe. http://4.bp.blogspot.com/-87Lx9w3ODww/UPS9MOO-Z9I/AAAAAAAAHeU/FCwhu4V6tfs/s640/DIY+Lip+Balm+1.png

21. Prototype Process • Write as a flow chart

22. Product Proposal What & Why • Engineering • This is where students justify their choices for recipe, flavor & marketing ideas in relation to their target market. http://planetmillie.com/2012/08/lots-and-lots-of-lip-balms/

23. Cost Analysis • How much does everything cost for a single batch – include labor time • How many batches can be made in a day? • In a week? • How much do you think you can sell them for? newworldgeek.com

24. Each student should complete one line of this, so that all the students do the same math, but for different ingredients. Budget Analysis

25. Cost Results • Small Batch • What is the profit per tube after taking out for ‘labor/overhead’ costs? http://happymoneysaver.com/wp-content/uploads/2013/03/burts-bees-recipe1.jpg

26. Make Product Equipment needed: • Clean surface • Gloves for everyone – ideally face masks and hair nets too • Sterile containers for measuring processing • Sterile spoons for measuring & stirring • 2 cup pyrex cup • Microwave • Cutter for students with block wax • Tube filler & spatula • Tubes & caps All the ingredients go into the cup and put in the microwave for 2 mins, stir and put in the microwave in 30 sec. spurts until all the ingredients are melted. DO NOT BOIL!

27. Test Batch • After melting, drop a few drops of the mixture onto some waxed paper & after it cools in about 3 minutes, have the team try it and decide if it’s the right consistency • Put in photo and each person’s opinion and overall decision to correct or not

28. Prototype Correction • What things were good about it? • What things need to be improved? • What do you think you need to do to improve them? • Did your theory of correction work? mathfashionista.com

29. Process Correction • Materials and Supplies Analysis • Did you have what you needed? • Did you follow the directions? • What changes would you make next time? newworldgeek.com

30. Final Recipe • Did you change your recipe? If so, put the corrected version here. If not, copy the original version here. http://www.auroma.com.au/recipes-1/

31. Final Process • Did you change your process from the directions you first made? If so, put the corrected version here. If not, copy the original version here. Pic by Georgette Yakman

32. Basic Marketing • Label • Print Ad http://cooljustice.blogspot.com/2009/02/krayeske-calhoun-economic-summit.html

33. Sticker-Style Commercial Labels • Design your label. • Use the commercial template. • Print them. • Roll them on the tubes so that the sticker seals them closed. http://www.onlinelabels.com/Templates/OL1102-template-microsoft-word.htm

34. Labels • Design your label. • (1 ½” x 2”) • Print them. • Cut them. • Put them on the tape. • Roll the tape on the tube. • Seal the tubes.

35. Label Examples

36. Advanced Marketing • Packaging • Video Commercial • Selling kristy-tom.com https://www.elementsbathandbody.com/15-oz-Natural-Lip-Tube-WITH-CAP-pr-375.html

37. Technology & Engineering Extensions3D-Printer Extension • Start a fad of kids personally designing custom lip-balm cases with refillable stations of their favorite flavor. • Design and build machine that melts and dispenses of the product.

38. ST∑@M Science & Technologyinterpreted through Engineering & the Arts, all understood with elements of Mathematics. More info: www.steamedu.com bookings@steamedu.com