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GROWING YOUR BUSINESS

GROWING YOUR BUSINESS. ADVANCED STRATEGIC PLANNING. BUILDING YOUR BUSINESS. CHOOSE EVENTS CAREFULLY OFFER SIGNATURE ITEMS STAY TRUE TO YOUR IDENTITY FAIR PRICING. TOOLS. MISSION STATEMENT BUSINESS NAME REPUTATION BUSINESS GROWTH PLAN STRATEGIC VISION SWOT ANALYSIS MARKETING

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GROWING YOUR BUSINESS

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  1. GROWING YOUR BUSINESS ADVANCED STRATEGIC PLANNING

  2. BUILDING YOUR BUSINESS • CHOOSE EVENTS CAREFULLY • OFFER SIGNATURE ITEMS • STAY TRUE TO YOUR IDENTITY • FAIR PRICING

  3. TOOLS • MISSION STATEMENT • BUSINESS NAME • REPUTATION • BUSINESS GROWTH PLAN • STRATEGIC VISION • SWOT ANALYSIS • MARKETING • BROCHURES • BUSINESS CARD

  4. MISSION STATEMENTS • THE COMPASS- THE W’S • BUILDS COMPANY CULTURE • SEPARATES CO. FROM COMPETITION • GUIDES DECISIONS • IDENTIFIES CAPABILITIES • COMMUNICATES • PURPOSE • GOALS • VALUES • BELIEFS TIPS

  5. SAMPLE • Facebook’s mission statement seems simple: “Facebook’s mission is to give people the power to share and make the world more open and connected.” • SQUAN • CATERER'S MS • CATERER'S MS2

  6. BUSINESS NAME • CATCHY • SIMPLE • EFFECTIVE • IDENTITY • SERVICE • SPECIALTY

  7. REPUTATION • ASSET OR LIABILITY • HOW ARE YOU’RE KNOWN WILL AFFECT FUTURE REFERRALS • ALWAYS MANAGE IT

  8. BUSINESS GROWTH PLAN • ESSENTIAL TO FISCAL HEALTH • ADVANCED STRATEGIC PLAN • CONTROLLED MANAGMENT

  9. QUESTIONS TO ANSWER • WHAT ARE THE SALES PROJECTIONS? • HOW CAN WE SATISFY CUSTOMER NEEDS? • HOW WILL YOU DIVERSIFY? • HOW WILL NEW CUSTOMERS BE ATTRACTED? • WHAT IS THE MENU AND SPECIALTY STRATEGY? • HOW WILL MULTIPLE EVENTS BE HANDLED? • HOW CAN WE IDENTIFY SUSTAINABLE TRENDS?

  10. MARKETING • SURVEY • PRESENCE • NETWORK • ADVERTISE

  11. STRATEGIC VISION • CREATES A MAP TO REACH LONG TERM GOALS • DEMANDS & PRESSURES OF THE INDUSTRY • PROJECTS GROWTH • HIGHLIGHTS RESOURCE NEEDS

  12. SWOT ANALYSIS • INTERPRETS AN OVERALL BUSINESS POSITION. • USED TO MATCH STRENGTHS WITH MARKET OPPORTUNITIES • IDENTIFIES COMPETITIVE STRATEGIES

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