1 / 6

FOYER PROMOTION PACK Date: May 2011

FOYER PROMOTION PACK Date: May 2011. DCM.CO.UK. FOYER PROMOTION PACK. Dominate the cinema foyer with a high visibility promotion that wont be missed by highly receptive cinemagoers. Party Size Cinemagoing is a social experience with the average cinema party size being 3.3* people .

loc
Download Presentation

FOYER PROMOTION PACK Date: May 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FOYER PROMOTION PACK Date: May 2011 DCM.CO.UK

  2. FOYER PROMOTION PACK Dominate the cinema foyer with a high visibility promotion that wont be missed by highly receptive cinemagoers.

  3. Party Size Cinemagoing is a social experience with the average cinema party size being 3.3*people. This social aspect of cinemagoing creates talkability and encourages interaction with brands. Dwell Time The average cinemagoer now spends 16 mins* in the foyer, a significant dwell time to target a truly captivated audience. Off-Screen Support A recent on-screen campaign** featuring an SMS competition saw response rates increase by 78% when washroom posters were introduced to drive entries. CINEMA: THE ULTIMATE BRAND EXPERIENCE CINEMA FOYERS… Source: * FAME 2010 / Base: All cinemagoers aged 7+ ** DCM Text 2 Win Campaign 2009

  4. 2Display Cards 2Standees 16 Sheet** CINEMA: THE ULTIMATE BRAND EXPERIENCE FOYER PROMOTION PACKAGE… • Take advantage of the entire cinema environment to create an ultimate brand experience. • Foyer opportunities can be undertaken as stand-alone activity or as part of a bigger, integrated cinema campaign. By placing promotional messaging in prime positions around the cinema foyer, brands can encourage interaction with a key cinema audience, promote a competition, capture data via entry forms, or drive traffic to a website. • Cinemagoers are in a relaxed state of mind when at the cinema and are more open to product trial. A staggering 86% of cinemagoers aged 15+ notice foyer advertising* and the average cinemagoer now spends 16 minutes* in the foyer, a significant dwell time to target a truly captivated audience. • Each Foyer Promotion Package includes: Source: * FAME 2010 (7+) / ** Quad used if 6-sheet unavailable / All subject to cinema approval and availability

  5. ADDITIONAL FOYER OPPORTUNITIES Ticketbacks: Ideal for adding a direct response mechanic to an on- or off-screen campaign Digital Posters: An interactive alternative to engaging, static foyer promotions 6 Sheets: Illuminated panels in prime positioning of high traffic areas of the cinema foyer Popcorn Boxes: The perfect way to get into and stay in the hands of cinemagoers throughout their cinema exposure Foyer TV: Increased exposure to adverts in an area of high dwell time

  6. THANK YOU DCM.CO.UK

More Related