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VNU Exhibitions Europe Client Portal. Introduction. Mission & Vission VNU Exhibitions. ICT as an integral part of VNU Exhibition’s strategy. Client Portal: Goals The making off Demo Results Future developments. Changing Mission & Vision. Old:
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Introduction • Mission & Vission VNU Exhibitions. • ICT as an integral part of VNU Exhibition’s strategy. • Client Portal: • Goals • The making off • Demo • Results • Future developments
Changing Mission & Vision Old: “VNU Exhibitions is an innovative and inspiring exhibition specialist that is committed to organise creative and profitable platforms that connect people and markets” New: “We aim to be the best in creating inspiring and profitable engagements between people by offering an effective mix of personal and virtual information, communication and transaction platforms in all markets we serve”
ICT as an integral part of our strategy Development of Client Portal • Identifying the needs of the exhibitors through 20 in depth interviews with clients • Cooperation with 7 external companies in order to develop the Client Portal Delivery from concept to hard launch (4 exhibitions / 500 exhibitors) in 6 months between March and September 2008
The Client Portal = • A single point of entry for all VNU Exhibition clients. • A central online hub where marketing, sales and organizational tools and information are combined. • The fastest route to measurability and improved ROI for our exhibitors.
Demonstration www.clientportal.vnuexhibitions.com 167163 WG7860
Exhibition teams can incorporate project specific content to the portal
PART 2: Results BADGE READER!
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