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VNU Exhibitions Europe Client Portal

VNU Exhibitions Europe Client Portal. Introduction. Mission & Vission VNU Exhibitions. ICT as an integral part of VNU Exhibition’s strategy. Client Portal: Goals The making off Demo Results Future developments. Changing Mission & Vision. Old:

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VNU Exhibitions Europe Client Portal

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  1. VNU Exhibitions Europe Client Portal

  2. Introduction • Mission & Vission VNU Exhibitions. • ICT as an integral part of VNU Exhibition’s strategy. • Client Portal: • Goals • The making off • Demo • Results • Future developments

  3. Changing Mission & Vision Old: “VNU Exhibitions is an innovative and inspiring exhibition specialist that is committed to organise creative and profitable platforms that connect people and markets” New: “We aim to be the best in creating inspiring and profitable engagements between people by offering an effective mix of personal and virtual information, communication and transaction platforms in all markets we serve”

  4. ICT as an integral part of our strategy Development of Client Portal • Identifying the needs of the exhibitors through 20 in depth interviews with clients • Cooperation with 7 external companies in order to develop the Client Portal  Delivery from concept to hard launch (4 exhibitions / 500 exhibitors) in 6 months between March and September 2008

  5. The Client Portal = • A single point of entry for all VNU Exhibition clients. • A central online hub where marketing, sales and organizational tools and information are combined. • The fastest route to measurability and improved ROI for our exhibitors.

  6. Demonstration www.clientportal.vnuexhibitions.com 167163 WG7860

  7. Login

  8. Overview of all current and past events

  9. Catalogue

  10. Things to do

  11. Exhibition teams can incorporate project specific content to the portal

  12. PART 1: Preparation

  13. A.) Digital invitations & mailings

  14. Easy to use email wizard

  15. An exhibitor newsletter

  16. Which prospects can immediately action

  17. Overview of all your previous email campaigns

  18. B.) Paper invitations

  19. Do you prefer paper invations?

  20. C.) Unique link on website

  21. …or a unique link on your website

  22. All data combines at a single point

  23. And all data feeds back into the portal

  24. Make selections

  25. Download or distribute contacts for follow up

  26. PART 2: Results BADGE READER!

  27. For example all your no shows

  28. View detailed visitor information or print contact sheets

  29. Export lists

  30. View comparative profiles of all listings

  31. Benchmark your results

  32. Download a complete 24 page pdf report

  33. Comprehensive marketing & sales report

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