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WERT

WERT. Prepared by Intercollege EU Office 2 nd SCM – Athens April 8 th , 2011. Dissemination Activity for Cyprus. Activity: Targeted Dissemination and Exploitation of Project Outcomes;

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WERT

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  1. WERT Prepared by Intercollege EU Office 2nd SCM – Athens April 8th, 2011

  2. Dissemination Activity for Cyprus • Activity: Targeted Dissemination and Exploitation of Project Outcomes; • Implementing Partners: Intercollege (Core Partner) + Association of Cypriot Women in Tourism (Associate Partner); • Methodology: • target group identification, • development of dissemination tools and dissemination by combining traditional channels (newspapers, personal contacts, project presentation) and new media channels (internet, email), • development of exploitation plan.

  3. Goals and Objectives • Raise Awareness: about WERT and the issues in hand; • Inform Individual Women: about WERT and possible participation in planned activities; • Disseminate: the project outputs; • Engage stakeholders: in the project.

  4. Identified Target Groups for Cyprus Target Groups • Individuals - women entrepreneurs and potential women entrepreneurs involved in rural tourism and crafts; • Associations/organizations - groups representing the interests of women entrepreneurs e.g. Business and Professional Women Association, NGOs etc; • Stakeholders in the Tourism Sector – Cypriot Tourism Organization (CTO), CSTI, ACTE etc.,

  5. Dissemination Activities and ResultsOctober 2010 – March 2011 • Target Database – 100+ contacts; • Press Release – 10/02/11 (POLITIS, 3rd largest circulation Greek-language newspaper in Cyprus - 7,000 copies daily); • Greek/English Press Release circulated to all identified individuals and groups on dissemination list; • Project and main activities announced in Limassol - conference promoting women’s entrepreneurship/in collaboration with the Cyprus BPW Association; • The Cyprus Tourism Organization (CTO) to support the implementation of the WERT project in Cyprus. • Posted on UNIC website

  6. Future Activities • Expand on communication with target group(e.g.): • sending them a summary of the needs analysis results; • informing them about plans for the pilot training; • encourage them to participate in the WERT online community (details to be discussed during SCM) ;  • plan a Project presentation or Focus group with Target group – to be determined with Associate Partner….

  7. Further Considerations… • Need to discuss future centralized activities: • Press Releases; • Newsletters; • Creation of on-line community. • Thank you….

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