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NoChompsky Comfort Collar

NoChompsky Comfort Collar. Helping pets recover in comfort. www.nochompsky.com. Nicole Schechter nss@u.arizona.edu Jamie Samdal jsamdal@email.arizona.edu Vincent Salamand salamand@email.arizona.edu Trisha Roy trishar@email.arizona.edu. “Americans love to spoil their pets”.

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NoChompsky Comfort Collar

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  1. NoChompskyComfort Collar Helping pets recover in comfort www.nochompsky.com Nicole Schechter nss@u.arizona.edu Jamie Samdal jsamdal@email.arizona.edu Vincent Salamand salamand@email.arizona.edu Trisha Roy trishar@email.arizona.edu

  2. “Americans love to spoil their pets” Market: Americans spent $41 Billion on their pets in 2006 Problem: Pets may require an Elizabethan Collar causing stress to the pet and owner. Customer: Pet owners indicate an interest in a soft e-collar Product: NoChompsky is a soft, comfortable and more effective e-collar Business Model: Sell NoChompsky to Vets, Retailers and directly to customer Source: The Pet Economy, Business Week August 2007 and Americans Love to Spoil Their Pets, Business Week July 2007

  3. Adult Women Pet supplies target market “Watching your dog wear an elizabethan collar is depressing” 73.9 M Dogs 90.5M Cats Women make up the largest group of pet owners Source: The US Market for Pet Supplies and Pet Care Products, Package Facts Aug 2005. The Dreaded Elizabethan Collar, May 2006.

  4. NoChompsky fills the gap Effectiveness NoChompsky Bitenot Inflexible Comfort PetBotanics ProCollar Easily Removed Source: Americans Love to Spoil Their Pets, Business Week July 2007 and CGM

  5. NoChompsky Prototype

  6. Cost Estimates

  7. Marketing and Sales Campaign

  8. Advertising Increasing awareness • Veterinary Clinic Waiting Rooms • Informational Pamphlets • Cat Fancy & Dog Fancy Magazines • Pet Product Trade Shows • Veterinarian Focused Publications • Journal of American Veterinary Medical Association • “The AVMA regularly updates veterinarians on the most effective medical treatments available for protecting the health of pets and food-producing animals and preserving wildlife species.“ • Veterinary Medicine Magazine • Veterinary Practice News • Veterinary Economics Magazine

  9. NoChompsky Market Potential • Tucson Market Potential • 11 Tucson Animal Clinics • Daily Average of 3 Surgeries per Clinic • Average Tucson Surgeries per Year: 8,500 • 90% of consumers prefer the NoChompsky • 8,500 x (0.90) = 7,650 interested pet owners • 80% of consumers will pay $21-30 for NoChompsky • 7,650 x (0.80) = 6,120 willing pet owners • Just at these 11 clinics!

  10. Customer Feedback

  11. Development Timeline

  12. Launch Timeline

  13. Metrics

  14. NoChompskyComfort Collar Helping pets recover in comfort www.nochompsky.com Nicole Schechter nss@u.arizona.edu Jamie Samdal jsamdal@email.arizona.edu Vincent Salamand salamand@email.arizona.edu Trisha Roy trishar@email.arizona.edu

  15. Competitor Pricing and Benefits

  16. Share of Pet Supply Sales

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