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CAMPAIGN 101

Your role as a United Way campaign manager is vital in planning and executing a vibrant and informative campaign. Follow these 10 steps for success using provided tools. Involve your CEO, recruit a team, solicit leadership donors, educate, communicate, hold meetings, and offer incentives. Monitor and report campaign results, express gratitude, and remember to have fun while making a positive impact. Join the change today!

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CAMPAIGN 101

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  1. CAMPAIGN 101

  2. YOUR ROLE AS A UNITED WAY CAMPAIGN MANAGER

  3. YOUR MISSION Plan and execute a fun, informative and successful United Way campaign

  4. 10 STEPS FOR SUCCESS

  5. USE YOUR TOOLS www.unitedwaypbc.org Posters Videos Sample Letters Brochures

  6. INVOLVE YOUR CEO Ask your CEO to provide and email or letter of support to all staff Talk to your CEO about attending the campaign kickoff Ask your CEO to make the first pledge

  7. RECRUIT A TEAM

  8. SOLICIT LEADERSHIP DONORS Leadership giving for our United Way begins at the $1,000 dollar level. Your United Way staff person can help you put together a special solicitation or event for people at that level or prospects. Don’t forget Fast Track!

  9. EDUCATE & COMMUNICATE

  10. HOLD GROUP MEETINGS

  11. INCLUDE EVERYONE

  12. USE INCENTIVES & SPECIAL EVENTS Competitions Entitles bearer to one day off with pay Raffles

  13. MONITOR YOUR CAMPAIGN AND REPORT RESULTS

  14. SAY THANK YOU

  15. DON’T FORGET TO HAVE FUN

  16. THANK YOU FOR BEING PART OF THE CHANGE!

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