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Personalize your site by identifying your user s ' alter-egos.

Personalize your site by identifying your user s ' alter-egos. What do we do?. Provide widget-based recommendation User centric Scalable Easy to interface Outcome of an ERC Starting Grant Project (2008-2013). How do we do that ?. For each user

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Personalize your site by identifying your user s ' alter-egos.

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  1. Personalize your site by identifying your users' alter-egos.

  2. What do we do? • Providewidget-basedrecommendation • User centric • Scalable • Easy to interface • Outcome of an ERC Starting Grant Project (2008-2013)

  3. How do we do that? • For each user • Maintain a profile (visited pages or items bought or clicked) • Identify alter-egos on the site (or across sites) • Leverage the alter-egos profiles to filter and recommend content

  4. Mediego architecture Mediego servers Client Web site Profile table KNN table I1 I2 … Im … widget Display Recommendation for

  5. Mediego computations Mediego servers Client Web site Profile table KNN table I1 I2 … Im … widget Display Recommendation for

  6. Products • Recommendationwidgets for Web sites • Media content providers • E-commerce • Otherproducts • News recommender (Dashboard AllYours) • P2P news recommender

  7. Targets • Recommendationwidgets for Web sites • Media editors: recommendationswithoutneed for subscriptions (automaticfiltering) • E-commerce • Recommendation of productswithin a site (example: chronodrive, La redoute) • Recommendatio leveragingactivities on other sites

  8. CSATT février 2013 - AllYours Recommendation widget

  9. Targets • Recommendationwidgets for Web sites • Media editors: recommendationswithoutneed for subscriptions (automaticfiltering) • E-commerce • Recommendation of productswithin a site (example: chronodrive, La redoute) • Recommendatio leveragingactivities on other sites

  10. Where are we? • Software • operational and simple gateway • CentralizedMediego • CentralizedAllYours/P2P Allyours • Patents • One filled, 4 in the process • Fundings • ERC PoC (2013), EIT ICT (2013, probably 2014)

  11. Nextbigstep: Beta tests • Media content editors • Wamiz • Femina.ch • Jeux.video.fr • Contact le Monde • E-commerce • Carrefour • Channel • Cdiscount Live Beta tests TrentoRise • P2P • Dashboard • Students

  12. Competitors • Outbrain: Present on many media sites • Taboola • Criteo: • Amazon/predigo • Target to sell

  13. The team • PI: Anne-Marie Kermarrec • Chef de projet: Sébastien Campion (20%) • Engineers • Antoine Boutet • Jacques Falcou • Heverson Ribeiro (P2P) • Jean-FrancoisVerdonck • Others • Davide Frey, Researcher INRIA • Rachid Guerraoui, Prof. EPFL • Arnaud Jégou, PhDstudent INRIA • Marc Thouvenin (neovira) • Laurent Kott (IT Translation) • Patric Gélin/Marie-Christine Lancien (INRIA)

  14. Business models • Media • Increasetheirnumber of viewed pages (adds) • Increasetheirnumber of subscribers • E-commerce • - Increase the number of productsdiscovered/bought

  15. Business models • Media • Increasetheirnumber of viewed pages (adds) • Increasetheirnumber of subscribers • E-commerce • - Increase the number of productsdiscovered/bought

  16. On the technical side

  17. Architecture KNN (AlterEgos) User input Recommendation/ dissemination User input

  18. CSATT février 2013 - AllYours News recommender

  19. CSATT février 2013 - AllYours WhatsUp: a centralized news recommender • Architecture centralized • Centralized d ata base of users profile and iitems • Centralized Top-k algorithm to build the social network (based on sampling) and centralizedrecommendationengine • Challenges • Operational prototype • Gatherusersactivityautomatically • Metrics of success • - Gathering of a community of (satisfied) users Top-K neighborhood User widget Open API Recommendation/ dissemination

  20. CSATT février 2013 - AllYours A centralizedtool for our beta testers • Architecture centralized • Centralized data base of users profile and iitems • Centralized Top-k algorithm to build the social network (based on sampling) and centralizedrecommendationengine • Challenges • Operational prototype • Gatherusersactivityfromvarious Web sites • Metrics of success • Feedback fromour beta testers Top-K neighborhood User widget Open API Recommendation/ dissemination

  21. CSATT février 2013 - AllYours Exemple on Jeux videos.com

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