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END OF THE WORLD SURVIVAL GUIDE PROMO

END OF THE WORLD SURVIVAL GUIDE PROMO. Consumer Walk-through a s of January 9, 2012.

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END OF THE WORLD SURVIVAL GUIDE PROMO

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  1. END OF THE WORLD SURVIVAL GUIDE PROMO Consumer Walk-through as of January 9, 2012

  2. 1. LANDING PAGE: Consumers go to the Axe Facebookfanpage(http://www.facebook.com/axephilippines) and click on the “End of the World Survival Guide” tab. They must click on the INSTALL APP button to launch the application.

  3. 2. HOME PAGE: After entering the application, they must either click on the WATCH AND JOIN button to be able to access the promo page.

  4. 3. WATCH AND JOIN PAGE Once they arrive at this section, they must click on the WEEK (X) section to view the challenge for each week. They will be able to view the Survival Gal video for that week, as well as submit their entry, depending on the week. Dates for submission of entries will be as follows: • Survival wear – January 27, 2012 (9:00 AM) to February 10, 2012 (11:59 PM) • Creating fire – February 11, 2012 (9:00 AM) to February 24, 2012 (11:59 PM) • Signaling techniques – February 25, 2012 (9:00 AM) to March 9, 2012 (11:59 PM) Challenge 1 Challenge 3 Challenge 2

  5. 4. WATCH AND JOIN PAGE: If the users click on the PLAY button, they will be able to view the Survival Gals video of the week. • To enter the promo, they must upload a PHOTO ENTRY that responds to the challenge, and mustput in their name, email address, and a photo description, and click on the SUBMIT button.They must also agree to the TERMS & CONDITIONS before their entry is confirmed through a prompt.

  6. 5. CONFIRMATION & SHARE PAGE: Users will see this prompt if their entry is successfully uploaded. They may also share the Survival Gals video through Facebook and Twitter.

  7. 6. MECHANICS & PRIZES PAGE: Users will be able to view the full contest mechanics, as well as the challenge prizes in this page. Prizes for each of the challenges are as follows: • 1st Prize Challenge Winner - MacbookPro 13-inch + Axe 2012 End of the World Survival Kit • 2nd Prize Challenge Winner - iPhone4s + Axe 2012 End of the World Survival Kit • 3rd Prize Challenge Winner - iPadWifi16gb + Axe 2012 End of the World Survival Kit • Lucky Challenge Photo Liker - BB Curve 9360 + Axe 2012 End of the World Survival Kit • All winners will also be given one (1) invite to the Axe 2012 End of the World party (date TBC).

  8. 7. GALLERY PAGE • Once the user’s photo entry has been uploaded, they will be placed in a gallery along with the other entries. Users will be able to view submitted entries in the Gallery Page. Each challenge category will have a separate tab for users to view it in.

  9. 8. PHOTO ENTRY PAGE • Once the user’s photo entry has been uploaded, they will be placed in a gallery along with the other entries. Here, users can click on the individual photo entries to view full details about the entry. They can also VOTE for their favoritephotos by clicking the LIKE button. They can also promote the entries through sharing it on Facebook and Twitter.

  10. 9. TERMS AND CONDITIONS PAGE • Users will be able to view the Terms and Conditions of the promo in this page.

  11. 10. PRIVACY POLICYPAGE • Users will be able to view the Privacy Policy of the promo in this page.

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