The Midwest’s Top Processor of Fresh, Pre-cut Fruits & Vegetables

1. It’s Not Just Pre-Cut It’s “Just” Cut! The Midwest’s Top Processor of Fresh, Pre-cut Fruits & Vegetables

2. Foodservice Solutions from G.O. Fresh Grow your business with the superior quality of our fresh, pre-cut fruits and vegetables. “Make Flavor and Freshness your Competitive Advantage”

3. Increasingly, foodservice professionals are taking advantage of value-added, fresh products to increase sales and drive profits. In a fiercely competitive industry, G.O. Fresh products are proven winners. Put freshness into every serving! Serve G.O. Fresh

4. Attribute Quality Price Organically Grown Country of Origin Percent 76 14 6 3 Consumers demand healthful, natural, fresh food choices. Most important product attributes influencing fresh produce purchases of US consumers Source: FMI US Grocery Shopper Trends 2005

5. G.O. Fresh is an experienced leader in the fresh, pre-cut industry with an earned reputation for quality, variety and reliability. We help you open doors to new opportunities and growth across all channels and retail formats.

6. Food Safety is Job #1 G.O. Fresh is committed to the highest standards of food safety. At every level of our organization, with every employee, in every phase of production, food safety is always our main concern. With constant vigilance, testing, inspection, education and planning, we combine the latest science with advanced technology to deliver a clean, safe, fresh product that we can be proud to label – G.O. Fresh.

7. The G.O. Fresh Partnership Strategy for Success Helping Foodservice Operators and Distributors Succeed • Fast, easy ordering • Knowledgeable sales team • Responsive customer service • New, innovative products • Strategic insights into consumer food trends • Market information and industry trends • Fair pricing • Timely delivery • Accurate order fulfillment • End-user product satisfaction • Differentiate your product line

8. How We Help You Succeed • High quality product, all the time, every time • Superior taste and appearance • Largest selection of pre-cuts in the Midwest(over 700 SKUs) • Daily, on-time delivery to our distributors by dedicated G.O.Fresh drivers • Extensive selection of unique, specialty salads and custom blends . . .

9. Helping You Succeed (Continued) • Wide variety of uniform cut sizes and styles • Quality Assurance technicians monitor safety and quality • Plant security, metal detection, HACCP, GMP, FDA inspections • Received a “Superior” rating by AIB International’s food safety audit • Regional processor delivers “just cut” freshness • Less shrinkage, better inventory control with “best by” dated packaging • Capture new business with fresh, healthful, colorful ingredients

10. G.O. Fresh quality, flavor andfreshness is unmatched. Time-tested processesand extraordinary people . . .

11. Operational excellence – perfected over years of experience, G.O. Fresh process efficiencies, wring costs out of production • Tsunami 100, the EPA-registered antimicrobial water additive from Ecolab, reduces dangerous pathogens • State-of-the-art equipment in a 45,000 sq ft facility • Long-time employees take personal pride in their work

12. Skilled, experienced production team (average 11+ years of service) • Focus on core competencies • Attention to detail • Product-specific, unique packaging maintains optimal shelf-life • Strictly maintained 34°-36°cold-chain

13. Safe • Fresh • Low-fat • Flavorful • Clean • Natural • Nutritious • Exciting/colorful Year over year growth in the fresh, pre-cut fruit and vegetable category Today’s consumers want food choices that are:

14. G.O Fresh satisfies consumer demands for fresh, natural goodness… • Consumers crave culinary experiences – it’s all about taste, texture and appearance • Awareness of health benefits of natural foods • Concern over childhood obesity • Growth in up-scale dining • Desire for ethnic cuisines, “new” flavors • Growth in fresh snacks, small plates, center of plate salads and light desserts

15. Why G.O. Fresh is the SmartChoice for the Back of House (Kitchen Impact) • Reduce food prep time • Save kitchen & cooler space • Reduce risk of injury • Reduce waste removal costs • Extend shelf-life • Improve in-kitchen product safety and quality control

16. Smart Choice for the Front of House(Customer Impact) • Always superior quality – best tasting, fresh and visually appealing • Year-around availability • Exceptional variety • Perceived high-value, exciting menu items • Improved food safety(lower risk of cross contamination)

17. Smart Choice for the Bottom Line(Profit Impact) • Control per-serving costs:Uniform portion control Recipe standardization • Stable food costs • Pay only for 100% useable product • Reduce equipment & maintenance expense • Reduce labor costs & training

18. Competing in a value-driven market • Plan A: Price • Cut kitchen staff to a minimum • Hold down wages, benefits, hours • Reduce overhead • Keep cutting costs • Plan B: Quality • Serve high perceived-value, high margin items • Create a signature menu with exciting new flavors • Build loyal following • Provide consistent product that never disappoints • Boost the average check size

19. Responding to a Customer-driven Market G.O. Fresh introduces Garden to G.O.Fruit and Vegetable Classics • Convenient serving sizes • Tamper-proof, easy-to-use packaging • Fresh, natural, clean, nutritious • A "Healthy Indulgence"

20. Capture more market share with high quality, fresh, pre-cut fruits and vegetables from G.O. Fresh Cure the Common MenuWith G.O. Fresh! Cure the Common MenuWith G.O. Fresh!