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How to be heard by decision-makers ? Как быть услышанным людьми, принимающими решения?

How to be heard by decision-makers ? Как быть услышанным людьми, принимающими решения? . S cientists imagine themselves as…. The universe. The reality is usually like this. Business. Public interests. The result is like this…. Politics. Science.

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How to be heard by decision-makers ? Как быть услышанным людьми, принимающими решения?

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  1. How to be heard by decision-makers? Как быть услышанным людьми, принимающими решения?

  2. Scientists imagine themselves as… The universe

  3. The reality is usually like this

  4. Business Public interests The result is like this… Politics Science

  5. To prepare skilled specialists for high-tech Investigate the world Science To perform expert function

  6. Artemia from Lake Tuz Artemia Up to 100 USD/kg

  7. We want to extract 50 tons of Artemia cysts from the Lake every year 1 Local authoritites Bussiness 3 Is it safe for the lake? No! Science 2

  8. What we used in the response: • We asked international experts and mentioned them • We stressed the recreational value of the lake and the effect of recreation on the economy of the district • We hypothesized the link between ecosystem, water quality and medical properties of the lake

  9. Radioecology of Yenisei river Scientists from the Institute of Biophysics (Krasnoyarsk) and other institutes study the distribution of radioactive waste along the Yenisei river. More than 100 scientific papers is published that describe the concentrations, distribution and migration of radioactive isotopes along the river and food web.

  10. September 2013 There were accidents that released particles Radioactive particles can be produced only in reactor We found radioactive particles Proved by science Proved by science Logical/scientific consequences

  11. Court The Factory insists that newspaper and scientist spoil the reputation of the company. They claim there were no accidents at the factory! Newspaper and scientist Factory Vs. Official report with stamp This is the document! Scientific papers. These are not documents…

  12. Decision: Guilty and should compensate “the reputation losses”.

  13. Lake Tagarskoe Village Hospital Federal road Private houses Muds Lake Private SPA Forest

  14. The proposal of local administration: to change the status of the land to start the new construction and development. The goal of private SPA: to keep the status (and monopoly?). The new construction and development probably will create water quality problems…

  15. Academicians ask the Governor to protect the lake The commission was created (business, authorities at different level, scientists). The decision to change the status was banned.

  16. Brazilian higher plant in Yenisei Small paper in not highly ranked scientific journal Why not to publish the news at the Facebook page?

  17. 29 January 29 January 27 January 30 January 31 January

  18. BioDisel from mud Paper from highly ranked scientific journal Why not to blog?

  19. No reaction to local content? Let us start from the top – send the news to Federal mass media After the federal mass media publish the news – all local newspapers and TV channels wanted to report

  20. "Остатки с наших очистных сооружений просто складируются на полях вокруг Красноярска без дальнейшего использования. А если их серьезно запустить в работу, мы смогли бы, использовать это биотопливо на нашем предприятии. У нас очень значительный автопарк", - говорит руководитель управляющей компании в сфере ЖКХ Анатолий Матюшенко. Генеральный директор ООО «КрасКом» Анатолий Иванович Матюшенко поддержал эту идею, было решено заключить договор и довести исследование до производства: построить завод по производству биодизеля и использовать его в качестве добавки для собственных машин предприятия. - Сейчас мы находимся в стадии заключения договора, - комментирует этот проект М. И. Гладышев

  21. Start from Federal mass media and local mass media will catch the trend • Start from local media and Federal media have to catch the trend • Start from iconic figure to make the reaction necessary • Be aware that everything that is not proved can be used against you • Use the language of your opponents/target audience

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