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Valley writers, social media summit

Valley writers, social media summit. July 24, 2014. Today’s Agenda. Meet & Greet valley writers/sm staff PN Be Well magazine & sm writing style (Alyssa) Valley Inspire combined newsletter – writing style adapted (Lainie & Kristen) Share social media best practices (all)

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Valley writers, social media summit

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  1. Valley writers, social media summit July 24, 2014

  2. Today’s Agenda • Meet & Greet valley writers/sm staff • PN Be Well magazine & sm writing style (Alyssa) • Valley Inspire combined newsletter – writing style adapted (Lainie & Kristen) • Share social media best practices (all) • Introduce Valley online content strategy (Stacy) • Inspire online strategy • We’re Here online strategy

  3. Meet & Greet

  4. Shared marketing strategy

  5. Shared Online Strategy • Integrated campaigns • Print/online ads • Web • Social Media • Other (billboards, theater ads, direct mail)

  6. Web & social media content flow

  7. Writing style • PN Be Well & Social media writing style Alyssa Valadzko, Sr. Copywriter, Park Nicollet

  8. Inspire combined newsletter • Writing style adapted for the valley - Lainie Steffen, External Communications Coordinator, Lakeview/SMG - Kristin Hoel, Internal Communications Coordinator, Lakeview/SMG

  9. Finding our brand voice & tone - AP Stylebook - HealthPartners/PN preferred style

  10. What’s our posting strategy? Timing is everything

  11. Share social media best practices (all)

  12. Valley online content strategy • Two shared campaigns • Stacy Lenzen, Senior Communications Generalist, Hudson Hospital & Clinic • Inspire online strategy • We’re Here online strategy

  13. Valley online strategy • Next steps • We’re better together! Thank you

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