Generating Leads and Innovating Business with LBTC Business Marketing Courses

1. Generating Leads and Innovating Business with LBTC Business Marketing Courses Marketing, as a lot of us believe, has turned into a complex phenomenon. However, even in the past, it was never as simple either! Given the fierce competition out there in the world, marketing requires you to be an active participant in business at all times, without even a single dull moment. Businesses, at times, are lost within the blink of an eye, and therefore, it is imperative that marketers are not just engaging communicators, but also market-intelligent to understand competitor’s trade strategies in order to remain at the top of the points table. LBTC’s business marketing courses are a competitive set of training programs aimed at augmenting the professional expertise of an individual in business development and marketing. It covers all that is required to be a modern day marketer and be the one every organization would look forward to hiring. Although the eventual objective of marketing is to win clients and begin transacting them, the process of marketing and the various aspects that it entails aren’t as obvious. Today, marketing doesn’t necessarily refer to reach the client’s conference room and explain the company’s agenda of service. Modern day marketing requires a marketer to be aware of the various channels of marketing, the relationship dynamics of client and vendors, fundamentals and advanced aspects of brand building, and so on so forth. Also, since marketers are the first face creating the first impression, it is imperative that marketers understand the product, the company, its vision very well and relate themselves to it. Nevertheless, the list of attributes could be never-ending. Some people, as they say, are born marketers. But even for those who are born with a marketing sense and acumen, it is necessary to understand the modern dynamics of marketing and which is why LBTC’s marketing manager training has been developed. Let us now look at the course outline and LBTC’s marketing manager training. LBTC Business Marketing Courses | LBTC Marketing Manager Training The course deals with several product, customer, customer relationship, and digital marketing concepts. It is designed and developed by some of the best industry expert from the viewpoint of the current industrial marketing needs.

2. Development and Innovation of New Propositions: Product levels, product classification, product lifecycles, product range, line and mix, service development, development propositions for products and services, the adoption process, and the diffusion theory. Price and Customer Value Decisions: Pricing management, the concept of pricing and cost, price elasticity of demand, and the relationship between propositional costs and pricing. Configuring the Marketing Communications Mix: Integrated marketing communications, marketing communication messages, selecting the right kind of tools, the media, and other promotional methods and approaches Digital and Social Media Marketing: Digital marketing communications, evolution of internet, evolution of social media, legal and ethical considerations, and crowd sourcing. Branding Decisions: Brand types, brand names, sector branding, brand equity, how do brands work: associations and personalities, branding strategies, and brand co-creation. The course is aimed at developing the marketing intelligence and expertise of existing chief communication officers, and marketing and communication directors, marketing executives, managers and professionals working in business development and marketing. This duration of this course is 1 week, and the course fee is GBP 2350 + VAT. Marketing, as a profession and as an imperative business requisite, would never lose its luster as it is something that initiates business. However, as said earlier, as times have changed and would continue to change further, it is necessary that we, as a marketer, shape ourselves according to the changing dynamics, and not just thrive, but excel as a business developer and marketer. For additional information on the course, call LBTC at + 44 203 1266 755. Get in touch – Seven Pancras Square, 7 King’s Boulevard, Kings Cross, London N1C 4AG, United Kingdom Mail - contact@lbtc.co.uk Phone No. +44 2085600312 Website: https://www.lbtc.co.uk/