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Communication by objective approach

Communication by objective approach. Learning Objectives. Plan a message using the Communication-by-objectives approach. Compose a message draft following the Communication-by-objectives approach.

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Communication by objective approach

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  1. Communication by objective approach

  2. Learning Objectives • Plan a message using the Communication-by-objectives approach. • Compose a message draft following the Communication-by-objectives approach. • Identify the activities involved in complete message, the third step of the Communication-by-objective approach.

  3. Plan a message • Identify the objective • Visualize the audience • Gather supporting information • Organize the information

  4. Identify the objective • State the objective of your message simply, clearly, and concisely. • The objective will be to persuade, to inform, to inquire.

  5. Visualize the audience • Create a mental picture of your audience. • Answer: Who is my audience? What characteristics do I know about them? When will the audience receive the message? Where will the audience be? Why will the audience be interested?

  6. Gather supporting information • Generate and choose ideas that relate to the message objective. • Check sources such as documents, people, libraries, and the internet.

  7. Generate ideas • Brainstorming: Record all ideas that come to mind. Select the ones most relevant to objective. • Nonstop writing: write something, anything, to maintain a flow of ideas. • Bubble writing: Write your objective inside a large bubble at the center of the page. Write main ideas that relate to the objective in smaller connected bubbles.

  8. Select ideas • Carefully evaluate and select the pertinent ideas from among those generated.

  9. Organize the information • After gathering, evaluating, and choosing information to support ideas, select an organizational pattern.

  10. Direct and Indirect patterns of organization • The direct pattern of organization is appropriate for messages containing good, neutral, or routine news. Two types of messages often use the direct pattern. Messages that say yes to a receiver’s request. Messages that inquire about products or services.

  11. The indirect pattern of organization is appropriate when a message contains unfavorable news, such as denial of a receiver’s request.

  12. Traditional and indented outline formats • Outline: lists key terms that represent the ideas for your message. • The length and detail of each outline are determined by the complexity of the message –the more complex the message, the longer the outline.

  13. Traditional outline format • The traditional outline format uses indented numbers, letters, and spacing to identify message parts. • Moves from general ideas to specific ideas.

  14. Traditional outline format- Direct pattern • Organization: I. Good, Neutral, or routine news II. General Information Supporting 1 A. Specific information supporting 11 1. Details supporting 11 A 2. Details supporting 11A B. Specific information supporting 11 111. Friendly ending

  15. The indented outline formatIndirect pattern • Neutral Statement • General Information leading to unfavorable news Specific supporting information Details supporting specific information Unfavorable news General information to Neutralize unfavorable news Friendly ending

  16. 2. Compose a draft • Start with an outline and expand ideas. • Choose words that reflect the six C’s of effective messages • Construct sentences: A sentence is a group of words that contains a subject and a verb and expresses a complete thought.

  17. continue • Assemble paragraphs: A paragraph consists of a topic sentence, supporting sentences, and a concluding sentence that relate to one idea. • Placement: Receivers notice and remember information placed at a start or the end of a message.

  18. continue • Sequence sentences within a paragraph to help the receiver understand the order of the information. • Time : refers to order of occurrence • Logic organizes information in reasoned, ordered patterns. • Cause and effect explains why something happened and then describes the result of occurrence. • Comparison and contrast shows the similarities between objects, ideas, or situations.

  19. Choose paragraph locations • The opening and the closing are the most important parts of a message. At the opening, the receiver decides whether to continue reading or listening. • The middle of the message contains the explanation that supports the message objective and promotes the main idea. • The closing of a message is a important as the opening.

  20. 3. Complete a message • Proofread: Check message for correctness in content, mechanics, format, meaning. • Edit: Read draft carefully. Analyze. Make sure you have clearly stated how the reader will benefit • Revise: make changes • Finalize. Prepare the final message in an acceptable format.

  21. Summary • The Communication-by-objective approach is a whole-into-parts method that breaks the message development process into three major steps. Each CBO includes four specific activities. • Plan a message • Compose a draft • Complete a message

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