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Convergence of Technologies for Marketing

Convergence of Technologies for Marketing. Girish Nair CEO, netCORE girish@netcore.co.in. Outline. A look back into Time Converging Streams Chips Networks (Voice & Data) Last-mile Connectivity Physical-Virtual Interaction Internet of Everything Evolution Apps and Services

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Convergence of Technologies for Marketing

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  1. Convergence of Technologies forMarketing Girish Nair CEO, netCORE girish@netcore.co.in

  2. Outline • A look back into Time • Converging Streams • Chips • Networks (Voice & Data) • Last-mile Connectivity • Physical-Virtual Interaction • Internet of Everything • Evolution • Apps and Services • Marketing Evolution • Big Data • Physical-Virtual Interaction

  3. A look back into Time

  4. Evolution of Technology – Chips 1960 1970 1980 1990 2000 2012 2014 Mainframe Computing

  5. Evolution of Technology – Chips Evolution of Technology – Chips 1960 1970 1980 1990 2000 2012 2014 Mini Computing

  6. Evolution of Technology – Chips Evolution of Technology – Chips 1960 1970 1980 1990 2000 2012 2014 Personal Computing

  7. Evolution of Technology – Chips Evolution of Technology – Chips 1960 1970 1980 1990 2000 2012 2014 Desktop Internet Computing

  8. Evolution of Technology – Chips Evolution of Technology – Chips 1960 1970 1980 1990 2000 2012 2014 Mobile Internet Computing

  9. Evolution of Technology – Chips Evolution of Technology – Chips 1960 1970 1980 1990 2000 2012 2014 Machine to Machine

  10. Evolution of Technology – Chips Evolution of Technology – Chips 1960 1970 1980 1990 2000 2012 2014 Wearable/Everywhere Computing

  11. Evolution of Technology – Networks Mobility 1995 2000 2005 2013+ High NFC RFID ZigBee 1G Analog 2G Digital WiMax 4G 3G Bluetooth WLAN Data Rates Low High

  12. Convergence of Technologies Networks Voice Data LAN/WAN Landline Mobile Computer Bluetooth Internet Backbone Feature Phone Pagers 2G/ 2.5G Email Wi-Fi Laptop/ Notebook Browser Smart Phone VoIP NFC 3G Search Machine to Machine Horizontal/Vertical Services Phablets 4G/LTE Tablets Wearable Devices Social Live Streaming Internet of Everything

  13. Evolution of Software (Apps/Services) Hosted Apps Apps Software Platform Data Knowledge as a Service • Increase in • Knowledge • Specialization • Iterative • Interactive • Always On • Other characteristics • Extinction for some • Adaptation/Evolution for most • Convergence of all

  14. Evolution of Software (Apps/Services) Hosted Apps Apps Software Platform Data Knowledge as a Service Big Data - Next BIG thing in coming 5-10 years

  15. Information Deluge Marketing Challenge & Opportunity

  16. Global Digital Information Created & Shared (2005 - 2015E) 1 zettabyte = 1 trillion gigabytes The data - from documents to pictures to tweets – grew 9x in 5 years to nearly 2 zettabytes in 2011 Source: IDC Report “Extracting Value from Chaos”

  17. Marketing Evolution Piggybacking on Evolution & Convergence in Technology

  18. Interactive Iterative Instantaneous Optimized Knowledge Conclusions

  19. Physical – Virtual Interaction • ach other

  20. Products • can Talk • Physical – Virtual Interaction • ach other

  21. Products • can Talk • Consult & Strategize with Everything • Physical – Virtual Interaction • Processes • can be Automated • Machines • can Talk to • each other

  22. Products • can Talk • Consult & Strategize with Everything • Physical – Virtual Interaction • Processes • can be Automated • Machines • can Talk to • each other

  23. Products • can Talk • Consult & Strategize with Everything • Physical – Virtual Interaction • Processes • can be Automated • Machines • can Talk to • each other

  24. Big Data & Physical-Virtual Interaction - Explored in a Fun & Interactive Way Customer Engagement Customer Acquisition Customer Retention

  25. Need knowledge, skills and gumption to Surf on the Big Converging Evolving Wave

  26. Need to Marry • Consumer Understanding • Marketing • Technology • Creativity

  27. Thank YouFeedback or Questions?girish@netcore.co.in

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