What’s New in WebSphere Commerce 7

1. What’s New in WebSphere Commerce 7

2. Webinar Agenda • Overview of Royal Cyber • Key Trends shaping the market • Customer Interaction Platform Strategy • V7 Platform Highlights • Power next generation interactions with Precision Marketing • Deliver rich customer centric experiences with new Web 2.0 Stores and integrated Social Commerce • Optimize cross channel interactions with Cross Channel Processes and Mobile Commerce • Enable peak performance with Foundation enhancements • Royal Cyber Success Stories • Our Resources • Royal Cyber Certifications • Royal Cyber in different industries • Royal Cyber Clients

3. Company Overview • Established: • Based in Illinois (USA), serving multiple industries including many Fortune 1000+ companies since 1997 by experienced IT professionals. • To offer cutting edge IT services globally • help organizations both in Public and Private sector to improve and modernize their services • supplementing organization’s skill set with team augmentation • On-site resource deployment • Improved Return-on-Investment (ROI) by taking projects offshore Achievements: To date, Royal Cyber Inc. has grown into a reputable IT firm not only in USA but also in European, Middle Eastern and South Asian Markets.

4. Why Royal Cyber?

5. Today’s demanding customers • Active participants openly sharing and seeking consumer driven content • Proud of being an individual and expects personalization and high customer service in every interaction • Driven by three new currencies: time, value, and information • More knowledgeable about products, costs, and price • More savvy about technology and products/services • Less loyal to any given retail entity • Self-sufficient and demands information to make smart decisions Today's change — and even more so, tomorrow's changes — will come from newly empowered consumers, who, by harnessing the tools that Web 2.0 technology affords them, can wield power and influence over retailers in a way never witnessed before. - Gartner 2008

6. Millennials: 15 - 35 Gen X: 36 - 50 These customers and segments will continue to evolve… in 2015… Traditionals: 70+ Boomers: 51 - 69

7. New Touch points New Interaction Models The changing face of technology Innovation New Store Formats

8. Enables companies to deliver a consistent, customer-centric experiences across multiple channels and touch points Developer Tooling Foundation Extended Sites Order Management Assisted Sites Partner Relationship Management Globalization Search Personalization Community Merchandising Widgets Contact Center Mobile Business User Tooling Precision Marketing Kiosk Contracts & Relationships Catalog & Contents Web POS eMail

9. Cross Channel Precision Marketing

10. Management Center Enhancements Empower marketers to create, manage and deploy personalized marketing campaigns across direct and extended brand touch points Cross Channel Precision Marketing Engine Web, Mobile, Cross Channel Social Participation Integrated with ecosystem B2B “behavioral marketing” Behavioral segmentation and personas Multi Variate Testing Power Next Gen Interactions with Precision Marketing Precision Marketing Engine

11. SEO and Landing Page Optimization

12. Customer Registers Places Order SMS Order Confirmation Thank you for your purchase. Your order # is 13721 Cross Channel Dialog: Register and Order

13. Customer Registers Email Offer Thank you for your registration. We’re running a special on ____ Wait one week Cross Channel Dialog: Register No Action

14. Change Banner $10 Off Next Order Add to Active Participant Segment Send $10 Off SMS Coupon Customer Writes 5 Reviews Thank you for your review. Receive $10 off next order Social Commerce: Reward Active Participation

15. Marketing Planning and Execution

16. Optimize the Customer Experience

17. New B2C and B2B Store Models Merges both traditional Web 1.0 and 2.0 Integrated Social Commerce New Web 2.0 Widgets B2B Operational Support Search engine optimization improvements Performance Improvements Deliver Rich Customer Centric Experiences with new Web 2.0 and Integrated Social Commerce

18. New B2C Store

19. Scrolling eSpots

20. Enhanced Category Pages

21. Faceted Search

22. Enhanced and Actionable “Quick Info”

23. New Cart

24. Enhanced Product Detail Pages

25. Integrated Social Commerce Taps into his Facebook network of fellow Office Managers for their insight Oliver is shopping for an office espresso machine Asks Community if this is a good machine for office use

26. EnhancedCheckout

27. New “Elite” B2B Store leverages Web 2.0 best practices to create a rich B2B experience

28. Enhanced Product Pages

29. Advanced Procurement Options

30. B2B Checkout

31. Cross Channel Processes and Mobile Commerce

32. Buy Online and Pickup In-store (BOPIS) Or Reserve Online and Pay/Pickup In-store Endless Aisle Buy out-of-stock items in-store and ship to home DOM Integration Store inventory visibility Order transfer, inventory allocation, and status update Optimize Cross Channel Interactions & Cross Channel Processes

33. Mobile Message Support (SMS) Mobile Store Model Mobile Transactions and Cross Channel Support Integrated into Cross Channel Precision Marketing with support for Mobile triggers, actions Optimize Cross Channel Interactions with Mobile Commerce

34. Optimized Mobile Experience

35. Mobile Product Pages

36. Advanced Search

37. Buy-On-Mobile-Pickup-In-Store

38. Buy-On-Mobile-Pickup-In-Store

39. WebSphere Commerce Location Server REST API – User Location Location Based Services 1 2 3 User tap-in upon entry to a Store (RFID, Wi-Fi, Bluetooth - Research) User detection (GPS, 2D barcode,…) Social Networking Sites (customization) Customers Profiles (Opt-in, preferences, segmentation,…) Marketing & Promotion • Online & Store Specials • Coupons Location based marketing triggers User Location Alerts User Notification • Mobile Applications • Email, SMS,

40. Foundation Enhancements

41. Improved response time for rich & personalized experience 1 to 2 second response times delivered, even with complex content Scalability for increased volumes Support massive transaction volumes associated with the peaks of the retailing cycle Availability for increased criticality Zero downtime maintenance and multi-site redundancy Enable peak performance with foundation enhancements

42. Process more orders Latest IBM JVM delivers up to 20% throughput improvements JDBC Type 4 driver delivers up to 15% throughput improvements Load catalog and inventory data up to 3x faster with new data load utility Deliver a superior shopping experience Leverage Web 2.0 stores for fast page loads with rich content Streamlined CSS Fast parsing with Dojo 1.3.1 Leverage data cache for SQL queries to improve response times by up to 16x Achieve sub-second response times for most pages Best in class performance keeps getting better

43. Remote Widgets Remote widgets takes customer interaction to the next level by shaping how your customers access, interact and experience your brand. Remote widgets allows you to automatically and centrally manage your brand experience and marketing promotions across various web sites through business user tools, synchronize web promotions on your retail site with that of 3rd party sites, and enable shoppers to share their wish list with their network on social sites.

44. Enhance the customer experience with co shopping Coshopping enhances the customer shopping experience by enabling two shoppers to explore a store, view products, and chat about product details. Attract more shoppers to your store by delivering a smarter and more collaborative shopping experience. Coshopping also enhances an existing contact center chat solution to allow a customer service representative (CSR) to guide the customer through product browsing and selection on the site

45. Digital wallet A digital wallet, a starter store enhancement available in the Madisons and Madisons mobile stores, is a container for coupons. Customers use the digital wallet to store, access, manage, and organize coupon assets. Typically, customers redeem or remove digital coupons from their digital wallet in the storefront before checking out. Digital wallets contain references to coupon definitions stored for promotions.

46. Delivering Smarter Commerce Developer Tooling Foundation Extended Sites Order Management Assisted Sites Partner Relationship Management Globalization Search Personalization Community Merchandising Widgets Contact Center Mobile Business User Tooling Precision Marketing Kiosk Contracts & Relationships Catalog & Contents Web POS eMail

47. Royal Cyber Success Stories

48. Success Stories Company Profile • Office Brands is the largest independently owned business • to business (B2B) provider of stationery, office products • and business technology solutions. • Office Brands has over 1150 employees who operate • extent to 170 metropolitans and regional locations. • Office Brands encourages their customer to browse • around their Online Catalogue. • Business Benefits • Office Brands aim is to deliver a national online retail storefront. With the help of IBM WebSphere Commerce extended site functionality we were able to create individual storefront for the 150 individual businesses. • The contract and price level feature allows them to customize their catalog for individual business customers. • Featured such as saved orders and requisition list allows customers to easily place orders • Filter and Search capability allows customers to easily find orders. • Customers view latest catalog and pricing based on their updated contract with the integration of their e-store with the ERP system. • Managing 100’s of stores from a single interface heavily reduced our operational costs. • Ongoing managed services support from a trusted business partner, Royal Cyber. • Office Brands can run multiple promotions and provide latest catalogs to customers. • Office Brands can provide marketing Spots which can be managed by individual dealers to provide marketing promotions on their storefronts. • Office Brand websites are based on both B2B and B2C, to interact with their customers based globally. Solution… • Checkout process for current order, shipping billing method, order summary, order confirmation and PayPal express checkout. • Search combination using price faceted, rst solar search and price range. • Site structure allows multiple brands and multiple stores. • Customers can see their Order history details. • User can see the price of product even he does not login into the store. • Store Locator helps customers locate nearest store and reserve products in the store. • Precision Targeted Marketing features and custom promotions help business users to retain customers.

49. Success Stories Company Profile • Universal store provides their customers with the best range of quality lifestyle contemporary fashion from around the world. • Universal is an Australian based company which provides the latest young Men's and Women's Fashion styles from well known International and Australian brands as well as new and unique labels in an energetic and fun environment. Universal Store Solution… • Business Benefits • Universal store leveraged their Ecommerce System with minimal customization to create a first-rate online shopping experience for their customers. • Store web design also increased the conversion rate and ROI of the business online because of the low cost of deployment whilst serving an extensive and robust operation. • Universal E-Commerce store contained all the features required to implement a good ecommerce store. Basics such as the shopping cart, catalog management, search, checkout and administration functions are all included. • It also allowed modifying existing features or adding in new ones. • The basic built in structure of the Ecommerce out of box store was excellent. This made for a stable reliable platform. • Royal Cyber Inc understood the business logic of Futura ERP by scheduling meetings with technical team leads. • Both systems were sync in order to eliminate the manual interactions which really reduced the maintenance cost. • Payment integrations with Google checkouts and PayPal. • By using Data Blue API Royal Cyber improved the address verification. • Improved and customized theme design of the website. •  Royal Cyber provided social networking integration with social platforms like Facebook, Twitter etc in order to increase more customers. • Mobile Commerce Implementation. • SEO • Product Reviews & Ratings

50. Success Stories Problem … • City Beach was currently running their website on Websphere Commerce V6. In order to fulfill the requirements they needed Websphere Commerce V7 • City Beach was constantly looking for better support or hosting options, thus maintaining a cost reduction model instead of the likely cost increase model they were facing previously. • City Beach was paying maintenance costs on the 3rd party plug-ins. By going to a standard Version 7 package the maintenance on these additional packages were not required. • City Beach was looking for a quality and timely response in order to increase customer’s satisfaction. Company Profile • City Beach was founded in 1985 and is based in Mansfield, Australia. • City Beach retails apparel, footwear, accessories, and hardware through a network of its retail stores in Australia. • City Beach is one of the largest retailers of Surf and Beach apparel in Australia • City Beach has over 57 stores throughout Australia and is still growing which has become a part of many Australian lives. • In addition to physical stores, the company also operates and markets its products through an Ecommerce online store. • By online shopping City Beach has made live even more easier for their customers to shop their favorite brands whenever it suits them. • City beach operates a chain of retail stores in Perth, Darwin, Sydney, Melbourne, Brisbane, and the Gold Coast .