1 / 20

Facebook

Facebook. NWM Hamburg 201 2. Pavel Zbornik - NetCom, AEGEE-Praha. Content. Page vs Profile vs Group EdgeRank Timeline Rules Tips. Page vs Profile vs Group. Page vs Profile vs Group.

lorin
Download Presentation

Facebook

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Facebook NWM Hamburg 2012 Pavel Zbornik - NetCom, AEGEE-Praha

  2. Content • Pagevs Profile vs Group • EdgeRank • Timeline • Rules • Tips

  3. Page vs Profile vs Group

  4. Page vs Profile vs Group A Facebook “Profile” is designed to be used only by an individual person. It allows you to “Friend” other people to indicate that you have a connection. A Facebook “Page” is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like.

  5. Insights

  6. EdgeRank www.edgerankchecker.com

  7. EdgeRank • Post are visible to 1-10%ofallfans • AEGEE-Praha had 427 fans, average 180 see a post and 10-20 clicks on link, which is less than 5%!!!

  8. EdgeRank

  9. EdgeRank • Publish Objects That Encourage Interaction • AskQuestions • Make the Most of Photos and Videos • Keep It Fresh

  10. Timeline

  11. Timeline

  12. Timeline

  13. Timeline Cover photo rules Coverphotomay not include: • price or purchase information, such as "40% off" or "Download it on socialmusic.com"; • contact informationsuch as a website address, email, mailing address, or information that should go in your Page's "About" section • references to Facebook features or actions, such as "Like" or "Share"or an arrow pointing from the cover photo to any of these features • calls to action, such as "Get it now" or "Tell your friends

  14. Timeline?

  15. Rules Use Pages not Profile! https://www.facebook.com/pages/create.php?migrate Contests You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion http://www.facebook.com/promotions_guidelines.php

  16. Facebook Tips

  17. Facebook Tips Conect your site with Facebook!

  18. Facebook Tips Make username! facebook.com/username facebook.com/pages/AEGEE-Zadar/104606076239249 or http://www.facebook.com/AEGEE.Praha http://www.facebook.com/Network.Commission.AEGEE short link fb.com/Network.Commission.AEGEE

  19. Facebook It's about strategy! • What is your goal? Keep it simple! • Who is your target audience? • How? Define campaign and actions • Where? Pick the right tools • When? Communication plan/roadmap

  20. Questions ???

More Related