CULT-RURAL EXHIBITION Subject Nr. 2.

1. CULT-RURAL EXHIBITIONSubject Nr. 2. Inspiration, innovation and technology: the rural perspective and the global pressure Hungarian Open Air Museum Szentendre, 30.05.2007.

2. Inspiration, innovation and technology: the rural perspective and the global pressure/HU1 • Landscaping/cultivated landscape/ the maintenance of the landscape/ to maintain traditional landscape/ Territory and land use on flood areas: the ’fok’ /to avoid inundation caused by non maintenance of landscapes / to reintroduce the life and work in zones in the process of turning into a desert and of dehumanization

3. Territory and land use on flood areas: the ’fok’ • Control of territory use is an importanat aspect for the peasants. Sustainable development is not a new though, it is a vital interest for people who are living on the land.

4. Territory and land use on flood areas: the ’fok’ • Flood areas: • Regulation and control of fishing (river fences, canals) by the fishing mayor. • Common use of fishing utils, equalising of fishing chances, control of exploitation

5. Territory and land use on flood areas: the ’fok’ • ’FOK’ (hung.) is a constuction and technology made by peasants, sg. like a small chanel for diverting the river water arriving too quickly in case of a flood. Interests are defens and use at the same time.

6. Territory and land use on flood areas: the ’fok’ • The fok has to be cleaned very ordinary, otherwise it can not divert the water in emergency or the water can not go back after the inundation in the normal river-branch: and the territory will be a swamp, fish are going to die, the land does not fit anymore for agriculture. The areas surronding the foks in dry time were used for produciton of fruits, planted by different trees and for meadow/pasture-land.

7. Territory and land use on flood areas: the ’fok’ Advanteges of the fok: • Moderating of extrem bed changes • Filling the branch from below • Eqyualising of water quantity, water stores • Second use: fishing, fruit cultivation, pasture-land

8. Territory and land use on flood areas: the ’fok’CRISES: • The regulation of rivers in order to get water trade routes and/or more land for continous agriculture. • Demolishing foks by cutting of small river branches. • Result: big innondations, tempo and force of water is biger, damages in case of flood are huge. • Examples of revitalisations of flood areas: Nagykörű at the river Tisza – reconstruction of foks with their natural landscape, natural flora and fauna, revival of traditional handycrafts and rural development (in framework of a PHARE pragram)

9. Territory and land use on flood areas: the ’fok’ Presenting on exhibition • Objects of fishing • Old maps about foks and river regulations • Picture and films about the big innondation in Hungary 2001 • Documentation of the reconstructions project in Nagykörű

10. Inspiration, innovation and technology: the rural perspective and the global pressure/HU2 • The habitat/ The building/ types of traditional materials/ Traditionals building materials/ To find characteristics of local architectures/ Connections betweenvernacular architecture and eco-architecture: eco-villages in Hungary/ To avoid the vulgarizing of architectures and associated landscapes/ To find the benefits of the traditional materials and to see how the contemporary materials can be inspired by them

11. Connections betweenvernacular architecture and eco-architecture: eco-villages in Hungary Ecological and social Challenges: • climatical changes • going out of energy resources • crise of consumer society • globalisation • endemics • international political conflicts and raise of energy prises

12. Connections betweenvernacular architecture and eco-architecture: eco-villages in Hungary Aspects: environmentally sound architecture ecological use of materials – old materials new technology: isolation with straw and earth wall Allergy: endemic in our days – use of natural materials in place of beton and plastic renewable energy resources and environment-conscious energetical systems: solar energy eco-loo and disposal of sewage detachment from central systems - the ecological farm: holistic view of living space and community

13. Connections betweenvernacular architecture and eco-architecture: eco-villages in Hungary Presenting on exhibition: • materials (clamp, shingle, trass of straw, wooden timber) and tools (adze, hatchet) of traditional architecture • mock ups, plotting board • pictures about ecological farms and villages • illustration, graphic of old constructing technics, ecological footprint

14. Inspiration, innovation and technology: the rural perspective and the global pressure/HU3 • Modes of production/ animal/species/ traditional species/to adapt animals to the grounds nature and reasonable drift ways/ The carrier of Mangalica pig and the Cholesterin-story /to avoid the ecological and biological dramas caused by non adapted livestock modes/ To control medical value of the products in a spirit of respect of public health

15. The carrier of Mangalica pig and the Cholesterin-story • Fat: the main energy resource for peasants • Mangalicais resistant, could be held in open air, in the big forest area. • industrial piggery and the new demands meat crowded out the breed • Nowadays scientifical opinionabout Mangalica: very good fat-quality, it contents the so called good-Cholesterin

16. The carrier of Mangalica pig and the Cholesterin-story • Today’s it is rather a chic to choose Mangalica for a small part of the society, but it will became more and more important for the wide population in a spirit of respect of public health.

17. The carrier of Mangalica pig and the Cholesterin-story Aspects: • Use of landscape • Quality of nutrition • Free holding of animals • Public health Presenting on Exhibiton: • Pictures about the animal • Graphics about Cholesterin • Products of Mangalica • Traditional tools and utensils of porcine breeding

18. Inspiration, innovation and technology: the rural perspective and the global pressure/HU4 • Daily life/food consumption/traditional modes of food consumption /to have a variety in consumption / The renaissance of home made milk and dairiers in Hungary/ to find taste and value of food /to keep regional multicolorism in gastronomy based on traditional foodstuff

19. The renaissance of home made milk and dairiers in Hungary • Milk is a basic element of Hungarian alimentation. We have a very wide scale of dairies made by using the milk of coat, sheep and goat. • The rapid industrialisation of agriculture in Hungary eliminated familiar dairy and crowded out lots of different diaries. • After some milk-scandals people are returning to home made milks. If they have any chance for reviving or surviving – is a question.

20. The renaissance of home made milk and dairiers in Hungary • To adapt animals to the grounds nature and reasonable drift ways • natural landscaping • help for familiar dairies for supporting rural communities • Manure for natural ground enrichment system • Milk, dairies and the characteristic of the landscape. • Special Hungarian dairies: túró, tejföl, iró: to find taste of food Aspects:

21. The renaissance of home made milk and dairiers in Hungary Presenting on exhibition: • Photos, maps • Butter churn • Press for making cheese • Tub for curd • Preparing sour cream and curd

22. Inspiration, innovation and technology: the rural perspective and the global pressure/HU5 • Art to use remainders/recycling/ Objects with multiple lives /to control the consumption of objects/ Textile: from wedding shirt to strip carpet and the patchwork-boom/ tobe aware of destruction of the environment by using creativity/To avoid overproduction of polluting waste and the destruction of our environment

23. Textile: from wedding shirt to strip carpet and the patchwork-boom • In peasant culture recycling is an important attitude. • Objects and materials get many functions during their life. A good and expressive example is the use of textiles. • Some special pieces of textiles (wedding outfit) see people through the whole life. Women are very creative with textiles

24. Textile: from wedding shirt to strip carpet and the patchwork-boom Aspects • to control the consumption of objects • the role of personal objects • woman’s creativity • use of remainders

25. Textile: from wedding shirt to strip carpet and the patchwork-boom Presenting on exhibition: • textiles for every day use and fro representation • multiple lives of the same object • pictures of women working on and wearing textiles • patchwork once and today

26. Inspiration, innovation and technology: the rural perspective and the global pressure/HU6 • 2nd part/ What to adapt?/ Ideas to be begun again and rehabilitate for our societies of urban tertiary sectors/Rural traditional societies and contemporaryurban societies/ Rural societies like sources of inspiration for our contemporary societies /Everyday objects and its inspirations: from folkart to national design: the matyó-embroidery / Confrontation : differences and complementarities / More a step rather a transposition become impossible

27. Everyday objects and its inspirations: from folkart to national design • Function: everyday use – decoration – representation (local, regional, national) • Know-hows, materials, aesthetics in change – polyfunction of objects • Roots of inspirations: rural and/or colonial. • Motivations: keeping tradition, innovation, invention of tradition, selection, patrimonalisation, homogenisation, authentizisation, instrumenalisation of tradition • Products: copies and remakes of crafts, souvenirs, national design, global ethno-fashion. • Youth: everyday object and identity (from mangle to mobilphone), main target group for products of fashion

28. Everyday objects and its inspirations: from folkart to national design Aspects of sustainable and rural development: • cultural heritage industry (employment), heritage tourism (incomes), arts and crafts associations and its trade, regional cultural identity (rurality)

29. Everyday objects and its inspirations: from folkart to national design Positive and negative attitudes to folkart: + reactivating old handycrafts in order to produce new, viable objects for current use - exploitation of local communities by developping their folcloristical alter ego for the sake of the tourists

30. Everyday objects and its inspirations: from folkart to national design: the matyó-embroidery

31. Everyday objects and its inspirations: from folkart to national design: the matyó-embroidery • Matyó is a small an ethnographical group in Hungary, which became famous because of its colourful embroidery in the late 19th century, at the time of national self-construcion the embodiment of the Hungarians. • The state hold the folkart of the region on the level of the national representation, and in the 20th century the tourism made it worldwide known. • This trend - ’matyó industry’ - resulted at first a prosperity, but later it ended in a false image of the community, kept only for the sake of tourism.

32. Pure Source - Hungarian Haute Couture 2006 by the designer group Aquanauta

33. Pure Source - Hungarian Haute Couture 2006 by the designer group Aquanauta • The fashion designer group Aquanaute made 2006 a collection titled Pure Source. The clothes were inspired by objectivations of the hungarian rural culture. Nevertheless the old motives have been putted in a new context. • The aim was -apart from the creation of a special aesthetic and visual experience - to put the tradition in a new and more innovative orbit.

34. Thank You for Your Attention!