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Track4c

Track4c . Team 4 Phyo Wint Wint Tun Rosalind Ng. SWOT Analysis. Strengths Skilled engineering team Customizable services & solutions. Weakness Unclear USP – Unclear differentiation from competitors. Opportunities By 2016: 1,000,000 installed base of container tracking systems

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Track4c

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  1. Track4c Team 4 Phyo Wint Wint Tun Rosalind Ng

  2. SWOT Analysis • Strengths • Skilled engineering team • Customizable services & solutions • Weakness • Unclear USP – Unclear differentiation from competitors • Opportunities • By 2016: 1,000,000 installed base of container tracking systems • ABI Research: revenues will grow by a compound annual growth rate of 27% from $212M in 2011 to $690M in 2016 • Threats • Many established market players (e.g. Orbcomm, PearTrackSystems, Qualcomm Enterprise Services, etc.)

  3. Recommendations • Revamp website

  4. Recommendations Remove the extra navigations

  5. Recommendations Add more navigations

  6. Recommendations Change the Contents

  7. Recommendations • Hidden Security Module • Mobile GPS/GSM positioning and communication module with alarm functions. • Send commands via web portal • GPRS to control the module • Monitor the transports with heartbeat function with alarm when signal gets lost • Low battery warning

  8. Asia Entry Strategy • Government Agencies in Asia • Less developed economy countries in APEC with poorest container tracking technology • Top-10-listed containerized cargo trading countries: China, Japan, South Korea

  9. Asia Entry Strategy Largest Shipping Lines in Asia

  10. Summer Internship • May – July 2013 • Skills we have: • Application Development • Analyze Business Process Models • Project Management • Responsibilities: • Revamping Website • Developing strategy and solutions to entry of Asian Market

  11. Summer Internship • Geraldine Koon • Minh Dang • Phyo Wint Wint • Rosalind Ng

  12. Thank You

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